The integration of Kommo with widgets, website, telephony, traffic sources and other data channels allows to automate the work and free up the time of employees and sales managers. Many of our customers initially tried to integrate maximum functionality into Kommo, but this approach does not necessarily bring the expected result. Instead of simplifying the work, unnecessary integrations can only cause additional work and complicate the life of the sales department.
The Kommo system itself is incredibly flexible, with a simple independent core that allows for hassle-free integrations and the use of a variety of widgets. It’s worth noting that this is a big plus. For this reason, Kommo implementation is one of the services provided by our digital agency.
In this article we’ll present you the 10 best Kommo integrations that really make the life of the sales department and management easier.
Types of Kommo integrations
Kommo widgets created and supported by third-party developers and services. Some widgets can be directly connected to the CRM system by activating them with a few clicks. Other parts of widgets require the involvement of programmers who configure the widget and set it to work correctly.
Widgets developed by the integrator’s company. Such modifications are created individually for the customer and his needs, as well as for the existing infrastructure of systems and data. Such widgets can be ordered directly from the integration partner. We will describe here only the officially available integrations in Kommo CRM.
Generally, there are 3 types of integrations that are officially available in Kommo CRM:
- Compatible integrations. Integrations created by Kommo partners. These applications can be connected within the account.
- 3rd party integrations. This can be done through platforms such as Zapier, Piesync and Integromat, which connect Kommo to other apps without programming.
- Built-in integrations. Built-in integrations developed by Kommo or its partners to work seamlessly with Kommo.
Top 7 most important Kommo integrations
- Lead-capture integrations.
- Email & phone, video integrations.
- Messaging and SMS integrations
- Invoicing & Payments integrations
- Documents & Storage integrations
- Marketing integrations
- Workflow integrations
Now let us take a closer look at each of these integrations and the opportunities they open up for the customer. By the way, if you want to see all the available integrations, you can view them on the Kommo website in the Kommo Add-ons section.
Lead capture integrations
There are usually many sources of incoming leads in the sales department. The purpose of any CRM is to collect and distribute all data in one place.
Of course, first you need to integrate a website. On any website there are forms through which applications are accepted by mail. It can be an order in the online store, but also a customer question asked through the feedback form in the contacts. All the elements of communication that are present on the website are connected to the Kommo.
There are also messengers like WhatsApp, Telegram, Viber or Skype that should be integrated with your CRM system. This way you can handle all messages from your clients and track the communication history from all sources.
The result of the integration: the CRM system automatically creates new deals, contacts and companies and automatically sets the task of the responsible employee with a reminder to process the incoming leads from the website. You can also set up automatic notification of the sales manager via SMS or e-mail to the company email.
You can find all available integrations for lead capture on the official website here.
The cost of Kommo integration with the website usually depends on the amount of data transferred from the form fields and the number of form types on the website, and can range from $30 to $300.
Email & phone, video integrations
If the company receives an incoming call, it creates a customer card or opens an existing card in the system if there is a phone in the commo contact database. In this case, the manager sees the caller’s name/company on the computer or phone screen and can greet them by name, as well as immediately access the communication history from the CRM system.
With Kommo it is possible to make calls from a computer using a headset (headphones and microphone). Employees can immediately enter information into the system during the call. This simplifies life and increases the speed of work.
If an incoming call is missed (for example, after hours or on a day off), the system records the call and assigns the responsible employee the task of “contacting the customer” with information about the missed call.”
Telephony integration also allows you to keep call statistics, create lists for cold / “warm” calls, record conversations, listen to audio recordings of contact cards or business histories.
You can also set up rules for distributing calls to sales managers. For example, if someone has more current inquiries and someone lacks work, you can set the rules for distribution of incoming calls by conditions or percentage.
If you use IP telephony with virtual numbers, you can set integration with your service from Kommo cabinet.
If you use a telephony server like Asterisk (or hardware IP-PBX), you can configure the connection here as well by adding a special script and settings on the Asterisk server. This allows to distribute calls to the managers’ landlines and extensions and to make outgoing calls.
If you want to connect the managers’ phones and record all incoming and outgoing calls, there is a special application (like Zoiper). The application works if you have an internet connection and transfers the data and recording to Kommo.
The cost of Kommo telephony integration depends on the type of telephony (IP or server) and usually costs between $50 and $500.
Social networks integration opens the possibility to send messages and invitations to friends and track incoming messages from accounts, pages and groups. All appeals are automatically added to the card of an existing contact and transaction. You capture correspondence entirely in Kommo, so you don’t need to log in to each social network individually.
You can also connect a corporate email address that receives requests and questions from the site. For example, this address can be assigned to an administrator or secretary who will handle, respond to, and forward the requests.
You can also include personal addresses of sales managers for correspondence with customers directly from the CRM window in your browser.
All customer correspondence is automatically fed into the communication history in the business, contact or company card. You can get a complete picture of the communication with a customer.
It is also very convenient to set up letter templates to send standard messages, make commercial offers, respond to complaints and so on in two clicks.
The cost of setting up an email is no more than $30-300.
All email, phone and video integrations can be found here.
Messaging and SMS integrations
Notification via SMS or email is very helpful for the sales department. You can set up an SMS when an event occurs in the sales funnel, for example, when an appointment is made with a customer. In this case, the customer will receive a notification about the time, place and contacts of the manager with whom the meeting will take place.
It is also very popular to set up notifications about the readiness to place an order, the delivery date of the product, the date of the fitter’s visit and other important events in the transaction. Information about sent SMS messages is also displayed in the business card and communication history. SMS messages can be sent manually from the store card or transaction, including.
Do you use an online chat service on your website, for example LiveChat? Connect it to Kommo CRM to automatically receive all messages and requests from websites. If the customer writing in the online chat is already in your contact database, the correspondence will be automatically pulled into the business and contact cards. If it is a new customer, a task is created and a responsible person is assigned.
Messaging and SMS integrations are here.
Invoicing & Payments integrations
With this integration, you can track data on payments made by contractors. Now the sales department does not have to visit or call the accounting department for each customer. This saves a lot of time for both company departments.
Another option offered by integration with payment systems is invoicing directly from the crm system window. With two clicks, an invoice for payment is created with the requirements, transaction total, and nomenclature. The creation of closing documents is also possible directly from the amoCRM window. The manager can also check the correctness of the INN /BIC and the company’s clearing account.
Do you use Stripe or PayPal to receive payments? You can also integrate data exchange between the systems and automate payment settlement. Imagine how convenient this is!
Invoicing & Payments integrations are here.
Documents & Storage integrations
Many companies today use services like Google Drive or Dropbox to store work files. With this integration, you can quickly access and edit these files from the amo crm window without having to go to the cloud storage site. You can streamline your workflow and have all files related to a deal, contact or customer on one page.
The cost of integrating cloud storage services is usually free, as there is no special effort or time required here. You simply connect the widget and the account.
Here you will find documents & storage integrations.
Marketing integrations
Marketing integrations mainly include analytics services and advertising accounts, such as Google Analycics, Google Ads, Facebook Ads and others.
With this integration you can create end-to-end analytics from click to transaction and calculate the profitability of your ads.
As an example, let us consider the integration of Google Analytics with a CRM system. It allows marketers to gain valuable insights into how users interact with your website and your business as a whole. When Google Analytics and the CRM system are combined, marketers can benefit from the following:
- The big picture: the integration allows them to see how users interact with the website, from first contact to when they become customers. Marketers can better understand customer behavior and make decisions based on detailed data.
- Automation: Integration can automate processes and improve data quality. For example, data about customers who fill out a form on a website can be automatically transferred to the CRM system.
- Personalization: Information from Google Analytics can be used to create personalized offers for customers. Marketers can determine which products and services are of most interest to customers and create offers that best meet their needs.
- Increase sales: information from Google Analytics can be used to improve the sales process. For example, marketers can determine which channels are driving the most sales and increase their investment in those channels.
- ROI evaluation: By integrating Google Analytics with the CRM system, marketers can evaluate the ROI of their campaigns. They can see which campaigns are most effective and reallocate their budget in the best way.
So by integrating Google Analytics into a CRM system, marketers get more detailed information about customer behavior and can improve their sales and marketing processes.
Here you will find marketing integrations.
Workflow integrations
These other integrations help simplify workflow and reduce time. You can integrate Calendly or Google Calendar to sync your appointments with clients, or Evernote to sync your notes with stores.
Workflow section of integrations is constantly updated with new widgets that simplify work and expand the possibilities of the CRM system.
Kommo is a very flexible and convenient CRM system. A few years ago we chose this particular system to work with and implement for our clients. In terms of features, it is probably the best system on the market today.
We have achieved the status of an official partner and have been trained in Kommo. Today we set up Kommo for our customers, train sales and management teams on the system and provide support.
If you have questions about the system or want to know if Kommo is right for your needs, submit a request and get a free consultation. We’ll show you what the system looks like so you can make an informed decision.
