CVP Clinic

The CVP Clinic is a network of cosmetology clinics represented by the well-known equipment manufacturer, Melsytech. We created a lead generation system, a corporate website and elevated the brand to the top of the market.
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Cooperation since: 2022
Marketing Strategy · Landing Page · Web Dev · Support · Advertising · SEO · CRM implementation · Uwindi App

Project details

The project's goal was to rebuild a website on a new domain and create a lead generation system for over 50 cosmetology services in the clinic. The cosmetics industry is very competitive, so an effective marketing strategy was a must to prevail against competitors offering similar services.
We decided to focus on the quality of the content, images and usability of the website. Another important part of the project was thorough marketing research on the needs of customers for each service offered by CVP Clinic.
There are many different personalities with different needs, and even for one service the needs can be different. That's why we decided to use our Uwindi app to dynamically change the offer on landing pages based on the most popular problems and needs of potential customer groups.
Img.1: Staged photo with clinic doctors.
Since CVP clinic offers over 50 services, we decided to identify the most profitable services and then create 4 landing pages for gynecology, BBL, laser epilation and neoplasm removal.
After that we connected the call tracking and lead tracking to the website and integrated all data into the client's CRM to ensure automatic distribution of incoming leads to sales department managers.
Video: Staged video for advertising
After the launch advertising generated a remarkable return on investment, we began developing a new website with built-in landing pages, service pages with content, doctor pages, pricing, special offers, FAQs and other important pages.

The outcome

CVP Clinic received a new website with a modern design and separate landing pages dedicated to paid advertising with all necessary integrations, including CRM, call tracking, lead tracking, and web analytics.
The sales department receives more than 200 leads and calls per month, with a return on advertising investment of more than 300% and a high LTV client rate. We continue to develop the project and support it on a monthly basis.
It was a tough goal for us to relaunch our business and rebuild a new site since we lost access to the old version. Moreover, the results of our previous advertising efforts were poor. With the Uwindi team, everything has changed. They did a great job, rebuilt our website, and created profitable digital advertising, which now allows us to develop our business and ensure stable growth.
Evgenia Filimonova, CMO, CVP CLinic
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