IC Park
Nowadays, Industrial City is a brand that encompasses several industrial parks with modern warehouses. We have been promoting the brand since the start of construction. The project was awarded the international ProEstate & Toby Awards 2019.
Date
Cooperation since: 2018
Services
Marketing Strategy · Landing Page · Uwindi App · Advertising · CRM implementation · Support
Project details
The goal was to attract buyers during the construction phase, and introduce a new brand to the market. The client set us the ambitious task of starting warehouse premises sales before the first industrial park was completed.
We start each project with a marketing analysis of the market. We studied the light industrial warehouse segment and developed a concept for bringing the product to market. We also analyzed the target audience that the offer would be focused on.
Based on the information obtained, we developed a website and landing page for advertising traffic. We also developed an interactive map with the parameters and status of warehouse units for each industrial park. We implemented CRM, built and automated sales business processes, and integrated channels of communication with clients, websites, and messengers.
After that, we configured the data synchronization between the website and CRM, so the managers didn't have to spend time manually editing the blocks on the website in case of implementation.
It is important to note that we connected our service, the Uwindi App, for A/B testing of offers for different target audience groups. Someone is looking for a warehouse for production, another is looking for a warehouse to organize the logistics of their goods, etc.
It's important to separate these needs in advertising campaigns and on the website. In order not to create a large number of pages, we set up substitutions for advertising with the help of our service.
Then we proceeded with setting up ads on Google. We prepared advertising materials, made banners, set up ads by segments, and launched catch-up ads for a warehouse audience, visitors to warehouse sites, and people who were previously interested in renting a warehouse property.
Img.1: How has revenue changed since our cooperation (data is taken from a public source).
The outcome
The project showed phenomenal results, and the client exceeded the sales plan. 23,000 m2 of space had already been sold after 8 months of promotion. Today, Industrial City Park receives dozens of requests to buy and rent warehouse units daily.
The project won ProEstate & Toby Awards, among other things, due to increased brand awareness in the market through advertising campaigns. We are currently promoting all 7 of the company's industrial parks and helping to attract buyers.
Since 2018, the Uwindi agency has been responsible for our marketing. The agency's team has helped us introduce our brand to the warehouse market and build sales for our recently constructed commercial parks. We sold almost all the blocks of the first park after 7 months of advertising! We also won the 2019 ProEstate & Toby Awards as a result of a broad marketing campaign.
Andrey Zaslavsky, Strategic Development Director, Industrial City Park
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