Iteco
Comprehensive performance marketing services for Iteco, a provider of education services. The company got a stable client acquisition system and tripled its business size.
Date
Project Date: 2020
Services
Marketing Strategy · Uwindi App · Advertising
Project details
The customer reached out to us at the beginning of his business. The request was to buil a customer acquisition system to for training programs in the areas - health and safety, industrial and energy safety, fire safety, etc. There were the following challenges.
First, there is intense competition in the segment of professional training. Second, there are a lot of semantically related keywords linked to the field of business. The third is a tight budget for advertising launches. So, we've got to thoroughly eliminate all unprofitable keywords and focus our budget solely on the profitable ones.
We started the project with an audit of the client's site. We developed and compiled a list of recommendations for refining the site as well as recommendations for landing pages. Based on the audit, the client developed a commercial website, which we allocated for advertising.
Then, we split our target audiences into groups based on the programs they were interested in and the needs they had. We connected our service Uwindi App for call and lead tracking as soon as everything was ready, created graphic ads, set up remarketing by target audiences, and uploaded and launched advertising campaigns in Google Ads.
Img.1: How has revenue changed since our cooperation (data is taken from a public source).
The outcome
We achieved a 10.3% CTR (click-through rate) for search advertising campaigns and a banner advertising reach of over a million people in the training segment. The client now receives more than 400 leads and calls per month for training courses and programs.
The online marketing system we have built has become a major, highly profitable channel for attracting customers to the company. Iteco has opened 3 branches after 6 months of cooperation.
We contacted Uwindi to promote our educational services and products. The Uwindi team improved the outcome of our paid advertising and multiplied the ROI of our investment in Google Ads. PPC has become the most efficient channel for our business. Since the beginning of our cooperation, we have almost tripled our revenue and the number of our clients. We are in the process of opening offices in various locations and rapidly expanding our business in the education market. We are very satisfied with the cooperation with Uwindi team for several years and appreciate the competent PPC ad management.
Alexander Efremov, CEO, Iteco
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