Even though the customer had a website, it was unable to provide sales leads. The goal of the project is to attract new tenants as soon as possible since downtime on the warehouse premises brings losses.
We created a marketing strategy, researched the market, identified target audiences, and identified geo-related keywords related to responsible storage in the customer's region. Then we built a website with a presentation of services, the company, and case studies and prepared a separate landing page for responsible storage services.
We connected the landing page to the Uwindi app and set up multilending there based on the needs and geo-requests of the target audience. After, we launched advertising on Yandex and Google, worked through commercial groups of keywords on responsible storage, and set up analytics. and made a/b tests of value propositions for different types of audiences.