Renne Group
Renne Group is 3PL provider. Renne Group signed a contract with Coca-Cola in the first week of advertising and reached x3 times growth of business in 2 years.
Date
2017
Services
Strategy · Web Dev · Advertising · Uwindi App · Support
Project details
Even though the customer had a website, it was unable to provide sales leads. The goal of the project is to attract new tenants as soon as possible since downtime on the warehouse premises brings losses.
We created a marketing strategy, researched the market, identified target audiences, and identified geo-related keywords related to responsible storage in the customer's region. Then we built a website with a presentation of services, the company, and case studies and prepared a separate landing page for responsible storage services.
We connected the landing page to the Uwindi app and set up multilending there based on the needs and geo-requests of the target audience. After, we launched advertising on Yandex and Google, worked through commercial groups of keywords on responsible storage, and set up analytics. and made a/b tests of value propositions for different types of audiences.
The outcome
The customer signed contracts with Coca-Cola in the first week of the PPC ads. Renne Group quickly filled empty warehouse spaces in our first year of cooperation. A well-designed digital marketing system tripled the turnover of 3PL services, number of clients, truck fleet.
To be honest, we didn't believe that even one new tenant would come to us from the website. Now that we've changed our minds about Internet marketing, we've set up a sales department to handle requests!
Sergey Bishir, CEO, Renne Group