When the Repirex team came to us, they were at the very start of their journey. The company was just entering the competitive home appliance repair market in Los Angeles, USA, and our challenge was not only to create a website but also to establish a solid digital foundation for their business growth.
Key challenges
- No existing content or brand identity
- Standing out in an oversaturated LA market
- Building trust for a new, unknown brand
- Achieving high conversion from day one
Our solution
Brand identity and logo
We began with a logo that became the project’s signature element. Analyzing Repirex’s core services — washing machine and dryer repair — we came up with a creative idea.
The letter “E” in the Repirex name was stylized to look like a washing machine drum. This simple but effective solution worked for several reasons:
- Instant recognition and association with the service
- Unique visual style compared to competitors
- Professional, modern look
- Easy to adapt across any media
UX/UI landing page
The design concept was built around conversion optimization:
- Minimalism. No visual noise, just a clear focus on services and calls to action. Every interface element works towards conversion.
- Clear user path. Strategically placed CTA buttons, thoughtful typography, and strong contrast guide users to book a service easily.
- Mobile‑first. Knowing that most customers search for repair services from their phones, we gave special attention to mobile performance.
Technical implementation
Performance was one of our top priorities. After optimization, the site scores close to 100% on Google PageSpeed Insights, which is crucial for:
- Higher search engine rankings
- Reduced bounce rates
- Improved conversions (every second of speed matters)
SEO optimization was built in from the start:
- Semantic HTML
- Optimized meta tags
- Structured data for local business
- Targeting local search queries (“Los Angeles appliance repair”)
Content strategy
Since the client had no photos, we utilized AI-generated, realistic images that aligned with the brand’s style. A professional photoshoot is planned to replace them with real visuals later — a long-term approach that balances the speed of launch with future credibility.
Results
Technical:
- Nearly 100% Google PageSpeed score
- Fully responsive on all devices
- SEO‑ready from day one
Business:
- A ready‑to‑use digital asset
- A memorable, distinctive brand
- A tool for scaling their service in Los Angeles
Quality:
- Professional image from day one
- Competitive advantage through a unique design
- Solid base for future marketing campaigns
Conclusions and next steps
The Repirex project demonstrates how a well-designed digital strategy can serve as the foundation for business success. We didn’t just create a website — we built the groundwork for growth in a tough California market.
Next steps:
- Launching Google Ads campaigns
- SEO promotion for local queries
- Content marketing development
- CRM integration
With this comprehensive approach, Repirex is well-positioned to become a leader in their niche in Los Angeles. This case demonstrates that even a startup can establish a robust digital presence through a systematic and creative strategy.
