Logistic Declarant had the team and expertise — what they didn’t have was a brand, a website that converted, or a working lead generation system. Their existing site had produced no meaningful sales. The brief was to build everything from scratch and start generating clients fast.
We started with the brand. A new logo was developed with a green color scheme — chosen to communicate freshness and a modern approach to a traditionally conservative industry. To support credibility in a service business, we organized a professional photo shoot for the team. In customs and logistics, clients are choosing people as much as they’re choosing a company.
With the brand in place, we designed and built a new landing page focused entirely on converting paid traffic — content and copy structured around the specific concerns of businesses looking for customs clearance support. The site was built with spam and bot protection from the start, given that over 50% of ad traffic is non-human. We integrated our own call tracking, analytics, and multi-landing system to maximize campaign effectiveness.
In parallel, we built a comprehensive keyword list, prepared ads and banners, and launched targeted search and display campaigns. The entire project — brand, site, and live campaigns — was completed in five weeks.
Results came immediately. In the first week of advertising, the client received over a dozen inquiries. Today, Logistic Declarant receives 180+ inbound calls and inquiries per month with a 3× return on ad spend.
Need to launch a new B2B brand and start generating leads fast? See how we approach PPC management and lead generation.
