2
US recruiting firms with ad-ready sites and monthly support: Talent Compass and ECA Partners
Ad-ready from launch
Digital marketing for recruiting firms
Uwindi is a marketing agency for staffing agencies and executive search firms, based in the Austin area. One team builds the site that brings clients and candidates, then runs the Google Ads and SEO. No white-label handoffs.
Tell us about your projectWe reply within one business day.
3×
four clients tripled conversion, ad return or revenue
150+
projects since 2015
#1
on Clutch in Austin: conversion optimization, landing pages
What most HR & recruiting companies struggle with
All new clients come from referrals
Your business grows only when someone recommends you: no traffic, no ads, no SEO, just word of mouth you cannot control or scale.
Hard to differentiate from hundreds of competitors
Every agency claims fast, reliable and specialized. Without a clear position online, a client cannot tell why to choose you.
Website doesn’t reflect your expertise
You have placed hundreds of candidates, but the site looks generic and says nothing that earns a serious hiring manager’s trust.
Invisible to companies searching for recruiting help
When a company searches “executive search firm” in your niche, competitors with better SEO and ads take that demand first.
We’ve helped recruiting companies build their client pipeline
Most agencies treat staffing firms like any other B2B service. Recruiting clients decide on specialization, trust and a placement record, so every project starts with positioning: your niche, your ideal client, your proof.
2 audiences
clients and candidates, each with its own pages, campaigns and message
One site, two paths
1 team
defines the niche and the message first, then builds the site, the campaigns and the content
Nothing handed to another agency
That’s the difference between looking like every other agency and being the obvious choice in your niche.
How we help HR & recruiting companies grow
Website & landing page
A site that shows your specialization, placement track record and process, built to turn hiring managers into inquiries.
PPC advertising
Google Ads for companies searching for recruiting and HR services in your niche, on keywords that bring retainers.
SEO & content
Service pages, industry pages and thought leadership that position you as the expert in your niche.
Brand identity & positioning
A clear niche, a logo and an identity that set you apart from generic staffing agencies and earn senior decision-makers’ trust.
Case studies & proof
Placement results and client outcomes turned into case studies that show expertise and shorten the sales cycle.
Analytics & lead tracking
Call tracking, form tracking and campaign analytics, so you see where every client inquiry comes from.
Niche down. Stand out. Win more.
The most successful recruiting firms we have worked with own a specific niche. A presence that speaks to one industry or role type outperforms “we recruit everyone”, and we help you find that position and build around it.
Our projects
Since 2015 we have built brands and websites for executive search firms, staffing agencies and HR consultancies; the two below are US firms.
Talent CompassRecruiting firm
No brand and no site for ads: a rebrand and a one-page site their campaigns now run on
Uwindi’s project management was organized and responsive — they hit key milestones … on time.
Alex HamCo-founder & CEO, Talent Compass
More HR and recruiting work
Other industries: Motic · Hogle & Missakian · ShareGo · Digital Wizards · Puff Drink Talk · BXNAll 50 case studies
How we work
Fixed price · paid in stages
Our own team of 13 works with you from the Austin area, with no white-label handoffs and the price fixed in writing before you pay. A five-page site takes 3–4 weeks, a custom site 8–10, and you approve every page design before we build. At launch, old addresses are redirected and your team gets an admin walkthrough. Support is free for the first month, build defects are fixed for a year, and you can stop after any stage and keep the work you paid for.
The price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
HR & recruiting marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
Positioning and a visual identity that set your firm apart from generic staffing agencies.
from$1,00010 business days
Website development
A five-page site that positions your firm as the specialist in its niche; custom builds from $7,500.
$3,8003–4 weeks
PPC advertising
Google Ads for hiring managers and HR directors searching for recruiting help; ad spend paid to the platforms.
from$1,000/month
SEO management
Organic visibility for companies searching for specialized recruiting services. Content is priced separately; a program with content starts at $3,500.
from$2,000/month
Not sure where to start?Tell us about your project
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Gareth ThomasCEO & Founder, A&O
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
Small tweaks he recommended that would make a large difference.
Rodney BrullothsCo-Founder, BXN
The site looks like us, not like a template.
Hilton KillFounder, Puff Drink Talk
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- Do you specialize in marketing for recruiting and HR companies?
We have worked with executive search firms, staffing agencies and HR consultancies, two of them in the US: Talent Compass and ECA Partners. Recruiting clients buy on specialization and trust, not on generic promises, and we build every project around that. 150+ projects since 2015.
- How do you help recruiting firms stand out from competitors?
We start with positioning — defining your niche, ideal client, and unique value proposition. A firm that clearly owns a specific industry or role type consistently outperforms generalist agencies in both SEO and conversion.
- Which channels work best for recruiting company marketing?
Google Search Ads work well for capturing companies actively looking for recruiting help right now. SEO builds long-term authority in your niche. For executive search firms targeting enterprise clients, LinkedIn Ads can also be highly effective.
- Can you help us attract both clients and candidates?
Yes — we can build separate landing pages and campaigns for client acquisition and candidate attraction, with messaging tailored to each audience’s specific needs and motivations.
- How long does it take to start generating client inquiries?
PPC campaigns typically generate first inquiries within 2–4 weeks. SEO takes 6+ months to build consistent organic traffic. We recommend running both in parallel for immediate and long-term results.
- Do you work with niche recruiting firms?
Yes — in fact niche firms benefit most from digital marketing. A firm that specializes in, say, supply chain or fintech recruiting can dominate a small but highly valuable keyword set and become the obvious choice for companies in that space.
- Can you help us build case studies from our placement history?
Yes — we interview your team, gather data on past placements, and turn that into compelling proof content that builds credibility with prospective clients before the first conversation.
- How do you measure results for recruiting firms?
We track inbound inquiries, cost per lead, and campaign ROI. You get monthly reports showing exactly where every new client opportunity is coming from and which channels are performing best.
