Digital marketing for recruiting firms
Uwindi is a marketing agency for staffing agencies and executive search firms, based in the Austin area. One team builds the site that brings clients and candidates, then runs the Google Ads and SEO. No white-label handoffs.
conversion, return on ad spend or revenue, for four clients
projects since 2015
on Clutch in Austin: conversion optimization, landing pages
What most HR & recruiting companies struggle with
Your business grows only when someone recommends you: no traffic, no ads, no SEO, just word of mouth you cannot control or scale.
Every agency claims fast, reliable and specialized. Without a clear position online, a client cannot tell why to choose you.
You have placed hundreds of candidates, but the site looks generic and says nothing that earns a serious hiring manager’s trust.
When a company searches “executive search firm” in your niche, competitors with better SEO and ads take that demand first.
We’ve helped recruiting companies build their client pipeline
Most agencies treat staffing firms like any other B2B service. Recruiting clients decide on specialization, trust and a placement record, so every project starts with positioning: your niche, your ideal client, your proof.
That’s the difference between looking like every other agency and being the obvious choice in your niche.
How we help HR & recruiting companies grow
A site that shows your specialization, placement track record and process, built to turn hiring managers into inquiries.
Google Ads for companies searching for recruiting and HR services in your niche, on keywords that bring retainers.
Service pages, industry pages and thought leadership that position you as the expert in your niche.
A clear niche, a logo and an identity that set you apart from generic staffing agencies and earn senior decision-makers’ trust.
Placement results and client outcomes turned into case studies that show expertise and shorten the sales cycle.
Call tracking, form tracking and campaign analytics, so you see where every client inquiry comes from.
The most successful recruiting firms we have worked with own a specific niche. A presence that speaks to one industry or role type outperforms “we recruit everyone”, and we help you find that position and build around it.
Our projects
Since 2015 we have built brands and websites for executive search firms, staffing agencies and HR consultancies; the two below are US firms.
A full rebrand and a one-page site at 100/100 PageSpeed that their ad campaigns now run on; ad-ready assets and monthly support.
Read the caseUwindi’s project management was organized and responsive — they hit key milestones … on time.
More HR and recruiting work
How we build your client acquisition system
A custom site takes 8–10 weeks from kickoff; a five-page site takes 3–4. Stop after any stage and the work you paid for is yours.
We study your buyers, your market and your current site.
You get the site map and the plan: how we position your services and what comes first.
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
We build the site to score 98–100 on Google PageSpeed and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
HR & recruiting marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
Positioning and a visual identity that set your firm apart from generic staffing agencies.
Website development
A five-page site that positions your firm as the specialist in its niche; custom builds from $7,500.
PPC advertising
Google Ads for hiring managers and HR directors searching for recruiting help; ad spend paid to the platforms.
SEO management
Organic visibility for companies searching for specialized recruiting services.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
We have worked with executive search firms, staffing agencies and HR consultancies, two of them in the US: Talent Compass and ECA Partners. Recruiting clients buy on specialization and trust, not on generic promises, and we build every project around that. 150+ projects since 2015.
We start with positioning — defining your niche, ideal client, and unique value proposition. A firm that clearly owns a specific industry or role type consistently outperforms generalist agencies in both SEO and conversion.
Google Search Ads work well for capturing companies actively looking for recruiting help right now. SEO builds long-term authority in your niche. For executive search firms targeting enterprise clients, LinkedIn Ads can also be highly effective.
Yes — we can build separate landing pages and campaigns for client acquisition and candidate attraction, with messaging tailored to each audience’s specific needs and motivations.
PPC campaigns typically generate first inquiries within 2–4 weeks. SEO takes 6+ months to build consistent organic traffic. We recommend running both in parallel for immediate and long-term results.
Yes — in fact niche firms benefit most from digital marketing. A firm that specializes in, say, supply chain or fintech recruiting can dominate a small but highly valuable keyword set and become the obvious choice for companies in that space.
Yes — we interview your team, gather data on past placements, and turn that into compelling proof content that builds credibility with prospective clients before the first conversation.
We track inbound inquiries, cost per lead, and campaign ROI. You get monthly reports showing exactly where every new client opportunity is coming from and which channels are performing best.
- A few lines are enough.
- The founder reads every request himself and replies within one business day.
- Then a 20‑minute call to see whether we are a fit; if we are not, we tell you straight.