Get on the shortlist before the sales call — digital marketing for B2B manufacturers
Website design, Google Ads and SEO for manufacturers, from the Austin area: built to reach engineers, procurement managers and decision-makers. One team does it all; no white-label handoffs.
conversion, return on ad spend or revenue, for four clients
projects since 2015
on Clutch in Austin: conversion optimization, landing pages
What most manufacturers struggle with online
Product categories, but nothing for the procurement manager, the lab director or the plant engineer reading the page.
Several people decide over months. If the first visit doesn’t establish technical credibility, you never make the shortlist.
When every lead comes through partners, you never meet the end buyer before the decision reaches your rep.
They work until a show is cancelled or a partner moves on. Without your own inbound channel, the pipeline stays unpredictable.
The problem isn’t your product. It’s whether the right buyer can evaluate it online.
How we help manufacturers generate more qualified inquiries
Product pages by use case, technical proof and case studies, with a clear path to a quote request.
Google Ads for procurement managers and engineers in your category, each click sent to its segment’s page.
Technical SEO, product and application pages that put you in front of buyers searching your category.
A page for each buyer’s role and decision criteria, so every campaign speaks to the person reading it.
Positioning and a visual identity that read as precise, reliable and technically credible on a shortlist.
Form tracking, campaign analytics and a CRM connection, so sales sees where each lead came from.
A lab manager and a hospital administrator are evaluating the same scanner for completely different reasons. If your website speaks to neither of them specifically, both leave. Segment-specific landing pages — built around each buyer’s actual decision criteria — are the difference between a click and a qualified inquiry. That’s the work we did for Motic. That’s what we’ll build for you.
Our projects
Since 2015 we have built websites, landing pages and campaigns for manufacturers, from a medical scanner launch to a 5,000-part catalog.
Landing pages for a medical scanner’s US launch, one per audience: 3× the conversion of the previous product pages.
Read the caseMr. Tesov and the Uwindi Team were very supportive. Based on our very positive experience, we will definitely expand the areas of our cooperation.
More manufacturing work
DEQST, an aftermarket auto parts manufacturer, needed more than 5,000 parts to be easy to find and update. Uwindi rebuilt the website and catalog on a new CMS, with part-number search and a reusable UI kit.
Uwindi built the Neatko brand and website from scratch — naming, logo, WordPress/Bricks site with 99 PageSpeed, SEO and GEO-optimized architecture. First AI-generated leads within days of launch.
How we build your B2B lead generation system
A custom site takes 8–10 weeks from kickoff; a five-page site takes 3–4. Stop after any stage and the work you paid for is yours.
We study your buyers, your market and your current site.
You get the site map and the plan: how we position your services and what comes first.
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
We build the site to score 98–100 on Google PageSpeed and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
Manufacturing marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity that reads as precise, reliable and technically credible.
Website development
A custom site for a manufacturer: product and application pages, buyer segment pages, catalogs and integrations as scoped.
A five-page site is $3,800, 3–4 weeks.
PPC advertising
Google Ads for buyers searching your product category and applications.
SEO management
Long-term organic visibility in your product category — so buyers find you before they find your competitors.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaThe Uwindi team did a great job … If you need a landing page to bring your ideas to life – you’ve found the place.
Myles GoldenCEO, Digital WizardsYou ask,
we answer
Yes. We work with manufacturers and industrial companies across the US. Most of our manufacturing clients are B2B — selling to other businesses, institutions, or government buyers rather than directly to consumers.
Yes, and this is exactly where we specialize. Google Ads and SEO for technical B2B buyers requires different keywords, different landing pages, and different messaging than consumer marketing. We build for how industrial buyers actually search and evaluate.
We build segment-specific pages for each product application and buyer type. A lab manager evaluating your product needs different information than a hospital administrator or a plant engineer. Separate pages for separate segments — that’s how you convert each one.
PPC campaigns generate first inquiries within 2–4 weeks of launch. SEO builds meaningful organic visibility over 4–6 months. In B2B manufacturing, sales cycles are longer — but digital marketing shortens the time it takes to get on the right buyer’s shortlist.
Depends on what you have. Sometimes targeted landing pages for specific campaigns are enough without touching the main site. Other times a full rebuild makes more sense. We’ll give you an honest assessment after reviewing your current setup.
Yes. We’ve integrated with Salesforce, HubSpot, Mailchimp, and Zapier. Lead capture forms connect directly to your existing sales workflow so nothing falls through the cracks.
Yes, more than ever. When a buyer researches a product category, they search online before they contact a distributor. If your website doesn’t appear and establish credibility at that moment, you may never make their shortlist — regardless of how good your distribution network is.
Yes. We work with your team to translate technical product information into content that speaks to the buyer’s actual use case — without dumbing it down or making it too generic to be useful.
Yes. Manufacturing deals often involve multiple stakeholders — technical evaluators, procurement, and executive sign-off. We build digital systems that support the full evaluation process, not just generate a single click.
- A few lines are enough.
- The founder reads every request himself and replies within one business day.
- Then a 20‑minute call to see whether we are a fit; if we are not, we tell you straight.