DEQST: auto parts manufacturer website with a fast catalog, part-number search & UI kit
parts managed on the site, organized by vehicle system
subcategories, each one click away
copies a part number from any product card
subcategories added without a new template
DEQST is an aftermarket auto parts manufacturer with 9+ years on the market and more than 5,000 parts for passenger cars, from engine and suspension to lighting and body parts, and an old website that could not keep up with the range. It came to us to rebuild the site and catalog so buyers and distributors find the right part fast, and its team can keep adding parts on its own.
I’m comfortable working with the Uwindi team. They answer all my questions clearly and on time, and when there’s a misunderstanding, they meet me halfway. I’m happy with the work.
Research split the site into two paths
A parts website has one job: get the buyer to the right part fast. We started with audience research and a review of the old site. Two journeys came out of it: repair shops and car owners who need one specific part, and distributors deciding whether to carry the brand. Then we rebuilt the site from scratch on a new CMS — keeping the core of the catalog structure and improving everything around it. The main menu now has separate sections for buyers and partners. The homepage leads with the catalog and the 12-month manufacturer warranty, then shows distributors the brand’s scale and quality control. The partner page adds an application form and a downloadable presentation.
A catalog organized by vehicle system
The catalog follows how people think about a car: engine, suspension, brakes, cooling, electrical, lighting, body parts, and more, split into 50+ subcategories. On category pages, a collapsible side menu keeps every group one click away, so a visitor can jump from ball joints to brake pads without going back. A quick search on the homepage finds a part by its number.
Product cards built around the part number
For a parts buyer, the part number matters most, so we rebuilt the product cards around it. Each card shows an image, the name, and the part number with a copy button — one click, and it’s ready to paste into a store search or a distributor order. Model-specific parts carry the vehicle and years right in the name, so fit is clear at a glance.
One UI kit for thousands of parts
The design is minimal on purpose — white space, clean type, one red accent — so long rows of similar parts stay easy to scan. We built it as a UI kit: navigation, product cards, buttons, forms, tabs, galleries, catalog tiles, and the side menu are reusable components that follow the same rules on every page.
A new product group, no new design
The catalog keeps growing on the same system. The newest group, body parts, added 20+ subcategories without a single new template. Products, categories, and news are edited from the admin panel, so DEQST’s team publishes updates without a developer.
Building a website for a manufacturer with a large product catalog? See how we approach websites and marketing for manufacturers.
What DEQST got
- Old website replaced — rebuilt on a new CMS, from audience research to launch
- More than 5,000 parts organized by vehicle system in 50+ subcategories
- Part-number search and one-click copy on every product card
- UI kit with reusable components and one template per page type
- Separate sections for buyers and partners, with a partner application form
- Products, categories, and news edited by DEQST’s team without a developer
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