9 months
a year when tax season does not fill the calendar: bookkeeping, advisory and payroll inquiries have to come from somewhere
We build the site and the SEO for those months
More clients for your CPA firm — year-round, not just tax season
Uwindi is a marketing agency for CPA firms and accounting practices, based in the Austin area. One team builds the site that turns a searching business owner into a client, then runs the SEO and Google Ads. No white-label handoffs.
Tell us about your projectWe reply within one business day.
3×
four clients tripled conversion, ad return or revenue
150+
projects since 2015
#1
on Clutch in Austin: conversion optimization, landing pages
What most CPA firms struggle with online
Your revenue peaks in tax season and flatlines the rest of the year
Referrals fill Q1; by summer the pipeline is quiet. Without inbound for bookkeeping, advisory and payroll, growth stays seasonal.
Every CPA firm looks identical online
“Experienced. Trusted. Personal service.” Without a specialization, a client type and proof, nothing says why your firm fits.
You rank for a firm name but not for what clients search
“CPA for small business Austin”, “bookkeeper for contractors”: if you do not show up for those, you are invisible at hiring time.
Referrals built the business but cap the growth
When a key referral source retires or slows down, so does your pipeline. Owned channels bring leads that do not depend on contacts.
The problem isn’t your expertise. It’s whether the right client can find it
A business owner looking for a CPA is not shopping on price: they want someone who understands their industry and will not vanish after April 15. That trust is built before the first call, on what they find online.
1 page
per service, always: tax preparation, bookkeeping, payroll, advisory, each written for the client’s situation and the terms they search
A generic “Services” page neither ranks nor converts
1 team
builds the site first, then runs the local SEO and the Google Ads that send business owners to it
Staff profiles that build personal trust
The firms that grow year-round aren’t the busiest ones in April. They’re the ones with a system that works every month.
How we help CPA firms build a year-round client pipeline
Website that converts
Clear services, a specialization by client type or industry, staff profiles, testimonials and an easy path to a consultation.
SEO & local visibility
Google Business Profile, service and location pages and industry content, so a business owner finds you without ad spend.
PPC advertising
Google Ads for business owners searching for accounting services in your area, with call tracking and pages that convert.
Service & specialization pages
A page for each service and client type: small business accounting, bookkeeping, payroll, tax planning, advisory.
Brand identity & positioning
Who you serve best, what you do differently and why a business owner should choose you over the firm two results above you.
Analytics & lead tracking
Call tracking, form tracking and campaign analytics, so you know which services and campaigns bring inquiries.
Tax season fills itself. The other nine months don’t
Most CPA firms are fully booked in Q1 and wondering where the next client is coming from by June. A site built for bookkeeping, advisory, payroll and business services, with year-round SEO, is the difference between a seasonal practice and a firm that grows.
Our projects
Sites for service firms whose clients decide on trust, the same build a CPA firm gets.
Talent CompassRecruiting · Brand, site, support
No brand and no site for ads: a rebrand and a one-page site their campaigns now run on
ECA PartnersRecruiting · Brand, landing pages, support
A slow, glitchy site fixed, a brand refresh and landing pages that bring more inbound leads and calls
Hogle & MissakianLaw firms · Brand, site
A law firm’s brand and an SEO-structured site it grows itself, no developer needed
ShareGoSaaS · Brand, web app, support
A Turo fleet service’s brand, web app and investor page: Top 20 at Startupbootcamp
Also: Motic · Puff Drink Talk · Neatko · Repirex · BXN · Digital WizardsAll 50 case studies
How we work
Fixed price · paid in stages
Our own team of 13 works with you from the Austin area, with no white-label handoffs and the price fixed in writing before you pay. A five-page site takes 3–4 weeks, a custom site 8–10, and you approve every page design before we build. At launch, old addresses are redirected and your team gets an admin walkthrough. Support is free for the first month, build defects are fixed for a year, and you can stop after any stage and keep the work you paid for.
The price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
CPA & accounting firm marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity that communicates trust, precision and expertise before a business owner hands over the financials.
from$1,00010 business days
Website development
A five-page site with service pages and staff profiles; custom builds from $7,500.
$3,8003–4 weeks
PPC advertising
Google Ads for business owners searching for accounting and tax services; ad spend paid to the platforms.
from$1,000/month
Not sure where to start?Tell us about your project
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Gareth ThomasCEO & Founder, A&O
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
Small tweaks he recommended that would make a large difference.
Rodney BrullothsCo-Founder, BXN
The site looks like us, not like a template.
Hilton KillFounder, Puff Drink Talk
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- Do you work with CPA firms and accounting practices in Austin?
Yes. We work with solo practitioners, small firms and mid-size accounting practices in the Austin area and across the US. Our published work for advisers is Tactic Bureau, an M&A and asset management consultant; the same build applies to a CPA firm: service pages, staff profiles, proof and a clear path to a consultation. 150+ projects since 2015.
- We’re already busy during tax season — why do we need digital marketing?
Because tax season fills itself. The opportunity is the other nine months — bookkeeping, advisory, payroll, business services. A well-optimized website and local SEO generate inquiries year-round, not just in Q1.
- What types of accounting firms do you work with?
CPA firms, bookkeeping practices, tax advisory firms and full-service accounting offices, from solo practitioners to mid-size firms. If you serve small businesses or individuals and want to grow beyond referrals, we can build the system that reaches them.
- How long does it take to see results?
PPC generates first inquiries within 2–4 weeks of launch. SEO builds meaningful organic visibility over 4–6 months. For best results, we recommend starting SEO in summer or fall so it compounds before the next tax season.
- How much should a CPA firm budget for Google Ads?
We recommend $2,000–5,000 a month in ad spend (Focused Ads); lower budgets are reviewed for fit. Austin shows why timing matters: “cpa austin” averages about 1,000 searches a month, but runs from 480 in June to 2,400 in January, at about $23 a click. At that price, $2,000 buys roughly 87 visits. In tax season you scale spend up to meet the demand; outside it, a steady lower spend keeps the pipeline warm. Ad spend is paid directly to the platforms and is separate from the management fee.
- Do you build separate pages for each service?
Yes, always. In Austin each service is its own search: “tax preparation austin” gets about 390 searches a month, “bookkeeping services austin” about 260 and “tax accountant austin” about 140. Clicks differ just as much: about $7 for tax preparation against $31 for bookkeeping. A single Services page can’t rank for all of them, so each service (tax preparation, bookkeeping, payroll, business advisory) gets its own page, written for the client situation behind that search.
- Do you understand the compliance and ethics rules around CPA advertising?
Yes. We’re familiar with state board guidelines on accountant advertising. All copy avoids prohibited claims or misleading language. You review and approve everything before it goes live.
