More clients for your CPA firm — year-round, not just tax season
Uwindi is a marketing agency for CPA firms and accounting practices, based in the Austin area. One team builds the site that turns a searching business owner into a client, then runs the SEO and Google Ads. No white-label handoffs.
conversion, return on ad spend or revenue, for four clients
projects since 2015
on Clutch in Austin: conversion optimization, landing pages
What most CPA firms struggle with online
Referrals fill Q1; by summer the pipeline is quiet. Without inbound for bookkeeping, advisory and payroll, growth stays seasonal.
“Experienced. Trusted. Personal service.” Without a specialization, a client type and proof, nothing says why your firm fits.
“CPA for small business Austin”, “bookkeeper for contractors”: if you do not show up for those, you are invisible at hiring time.
When a key referral source retires or slows down, so does your pipeline. Owned channels bring leads that do not depend on contacts.
The problem isn’t your expertise. It’s whether the right client can find it
A business owner looking for a CPA is not shopping on price: they want someone who understands their industry and will not vanish after April 15. That trust is built before the first call, on what they find online.
The firms that grow year-round aren’t the busiest ones in April. They’re the ones with a system that works every month.
How we help CPA firms build a year-round client pipeline
Clear services, a specialization by client type or industry, staff profiles, testimonials and an easy path to a consultation.
Google Business Profile, service and location pages and industry content, so a business owner finds you without ad spend.
Google Ads for business owners searching for accounting services in your area, with call tracking and pages that convert.
A page for each service and client type: small business accounting, bookkeeping, payroll, tax planning, advisory.
Who you serve best, what you do differently and why a business owner should choose you over the firm two results above you.
Call tracking, form tracking and campaign analytics, so you know which services and campaigns bring inquiries.
Most CPA firms are fully booked in Q1 and wondering where the next client is coming from by June. A site built for bookkeeping, advisory, payroll and business services, with year-round SEO, is the difference between a seasonal practice and a firm that grows.
Our projects
Sites for service firms whose clients decide on trust, the same build a CPA firm gets.
Brand identity and a website built as a platform: SEO-structured architecture and reusable service page templates.
Read the caseRecent work for US companies
New landing pages and a brand refresh in place of a slow site that did not convert. More leads; now on our full AWS support.
Brand, web app and investor landing page for a fleet service for Turo hosts. The startup was selected for the Top 20 at Startupbootcamp Singapore 2026.
A marketplace of massage therapists: Stripe subscriptions, moderation, search by location. Built and hosted by Uwindi.
How we build your year-round client pipeline
A custom site takes 8–10 weeks from kickoff; a five-page site takes 3–4. Stop after any stage and the work you paid for is yours.
We study your buyers, your market and your current site.
You get the site map and the plan: how we position your services and what comes first.
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
We build the site to score 98–100 on Google PageSpeed and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
CPA & accounting firm marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity that communicates trust, precision and expertise before a business owner hands over the financials.
Website development
A five-page site with service pages and staff profiles; custom builds from $7,500.
PPC advertising
Google Ads for business owners searching for accounting and tax services; ad spend paid to the platforms.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
Yes. We work with solo practitioners, small firms and mid-size accounting practices in the Austin area and across the US. Our published work for advisers is Tactic Bureau, an M&A and asset management consultant; the same build applies to a CPA firm: service pages, staff profiles, proof and a clear path to a consultation. 150+ projects since 2015.
Because tax season fills itself. The opportunity is the other nine months — bookkeeping, advisory, payroll, business services. A well-optimized website and local SEO generate inquiries year-round, not just in Q1.
CPA firms, bookkeeping practices, tax advisory firms and full-service accounting offices, from solo practitioners to mid-size firms. If you serve small businesses or individuals and want to grow beyond referrals, we can build the system that reaches them.
PPC generates first inquiries within 2–4 weeks of launch. SEO builds meaningful organic visibility over 4–6 months. For best results, we recommend starting SEO in summer or fall so it compounds before the next tax season.
Depends on what you have. Sometimes targeted improvements — service pages, testimonials, stronger CTAs — are enough. Other times a full rebuild is faster. We’ll give you an honest assessment after reviewing your current site.
We recommend $2,000–5,000/month in ad spend for accounting services (Local Ads); lower budgets are reviewed for fit. During tax season you can scale spend up — outside of it, consistent lower spend keeps the pipeline warm. Ad spend is paid directly to the platforms and is separate from the management fee.
Yes. We implement review request workflows that make it easy to collect reviews from satisfied clients — which directly impacts local SEO rankings and the credibility of your listing when someone is comparing firms.
Yes, always. A single “Services” page doesn’t rank and doesn’t convert. Each service — tax preparation, bookkeeping, payroll, business advisory — gets its own dedicated page written for the specific client situation.
Yes. We’re familiar with state board guidelines on accountant advertising. All copy avoids prohibited claims or misleading language. You review and approve everything before it goes live.
- A few lines are enough.
- The founder reads every request himself and replies within one business day.
- Then a 20‑minute call to see whether we are a fit; if we are not, we tell you straight.