B2B branding agency: an identity built around why clients choose you
Custom brand identity for B2B and service businesses: logo, guidelines and brand book, built around your positioning, not a designer’s taste. Since 2015, by the team that then builds the website the brand lives on.
four clients tripled conversion, ad return or revenue
projects since 2015
on Clutch among branding agencies in Texas
What most brands get wrong
Made in Canva or bought from a template marketplace: it looks like fifty other companies, and clients cannot tell you apart.
Every designer, every deck, every post looks slightly different. The brand loses credibility every time it appears inconsistently.
It looks nice but does not say why clients should choose you. A pretty logo that says nothing is money wasted.
You paid an agency or a freelancer, got something generic, and now you are skeptical, while competitors look more credible.
A logo is not a brand. A brand is a system.
A logo file on its own has no strategy behind it, no rules to keep it consistent and no story to remember it by. A brand only works when it is built around one thing: why clients should choose you.
- 1Who you are, who you serve and what makes you different
- 2A logo, colors, typography and tone that say one thing
- 3Guidelines and a brand book that keep it consistent whoever designs next
So the brand says one thing everywhere it appears.
What you get with brand design
A brand system that sets you apart and earns trust before the first call.
Positioning & naming
What your brand stands for, defined before the first sketch: your value, translated into a clear market position, and a name if you need one.
Logo design
Primary, secondary, favicon, dark and light versions, built to work across every platform, size and background.
Color system
Primary, secondary and neutral palette with usage rules for screen and print.
Typography
Font pairs, hierarchy and usage rules across digital and print, so the type reinforces the brand at every touchpoint.
Brand guidelines
Logo usage, do’s and don’ts, spacing and backgrounds: a rulebook that keeps the brand consistent no matter who designs.
Brand book
The full identity system, ready for any designer or team: from brand platform to media assets, in one place.
Our projects
150+ projects since 2015. Below, a full rebrand, a brand refresh and identities built together with their websites.
No brand and no site for ads: a rebrand and a one-page site their campaigns now run on
Uwindi’s project management was organized and responsive — they hit key milestones … on time.
A law firm's brand and an SEO-structured site it grows itself, no developer needed
A slow, glitchy site fixed, a brand refresh and landing pages at 100/100 PageSpeed
A Turo fleet service’s brand, web app and investor page: Top 20 at Startupbootcamp
A massage therapist marketplace: web app with Stripe subscriptions and search by location
Which package do you need?
Three packages, from a logo system to a strategic brand platform; a rebrand follows the same structure:
- LogoBookA professional logo system: logo versions, colors, basic typography and a mini logo guide. The right choice when you need a logo now and can grow the rest later.
- GuidelineA consistent brand system for your team: a full visual rulebook, core brand values, print design rules, a branded pattern and three media layout templates.
- BrandBookA strategic brand platform for a scaling B2B brand: brand foundations (positioning, mission, values, tone of voice), five media templates, five custom icons and a presentation template.
- A rebrandWe assess what works in your current brand, define what needs to change and rebuild around your updated positioning, in the same packages.
Up to 2 revision rounds per stage: logo, guidelines, templates; additional rounds are quoted. You receive AI, PDF, JPG, PNG and SVG, ready for digital and print, and you own everything.
Brand design process
LogoBook takes 10 business days, Guideline 20 and BrandBook 35, counted from your approval of each stage.
We study your market, competitors and buyers, and agree what the brand has to say.
A short brief: your position, your audience and the reason to choose you. BrandBook adds mission, values and tone of voice.
We present one to three visual directions, depending on the package, and refine the one you choose.
A logo system with color, black-and-white and favicon versions.
We build the palette, typography and usage rules, plus the media templates in your package.
A guide or brand book any designer can follow.
We hand over every file in AI, PDF, JPG, PNG and SVG, ready for digital and print.
You own everything. The same team can build the website on the brand.
The price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
Brand design pricing
Timelines are business days and exclude client feedback time.
LogoBook
A professional logo system for startups and new lines of business.
- 1–2 design concepts; color, black-and-white and favicon versions
- Primary and secondary typography; a basic color palette
- Logo formats: AI, PDF, JPG, PNG, SVG
- A mini logo guide
Guideline
A consistent brand system for your team.
- 2 visual directions plus refinement; 2 extra colors or an alternative orientation
- Full color system (RGB, CMYK, Pantone); primary and secondary typography
- A full visual rulebook, core brand values, print design rules and a branded pattern
- 3 media layout templates; print-ready files for your printing house
BrandBook
A strategic brand platform for scaling B2B brands.
- Up to 3 visual directions plus refinement; up to 3 extra colors, all orientations and small-scale versions
- Brand foundations: positioning, mission, values, tone of voice; a complete brand manual
- 5 media layout templates; 5 custom brand icons
- A branded presentation template with 5 slide layouts
LogoBook 100% upfront; Guideline and BrandBook 50% upfront, 50% on delivery.
Up to 2 revision rounds per stage; additional rounds and extra media templates are quoted separately.
Business days, counted from your approval of each stage; feedback within 2–3 business days keeps them.
Choose from letterhead, business card, ID pass, envelope, folder, social media cover, corporate apparel, packaging and more.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- How long does brand design take?
A LogoBook takes 10 business days, a Guideline 20, and a full BrandBook 35. Timelines exclude client approval time and assume feedback within 2–3 business days per stage.
- What's the difference between LogoBook, Guideline and BrandBook?
LogoBook is a professional logo system: logo versions, colors, basic typography and a mini logo guide. Guideline adds a full visual rulebook, core brand values, print design rules, a branded pattern and 3 media layout templates. BrandBook adds brand foundations (positioning, mission, values and tone of voice), plus 5 media templates, 5 custom brand icons and a branded presentation template.
- Do you work with existing brands or only new ones?
Both. We work with startups building from scratch and established companies that need a refresh or a complete rebrand. We assess your current identity and recommend the right approach.
- Can I order just a logo without a full brand book?
Yes. That’s what the LogoBook package is for. It gives you a professional logo system without the full brand guidelines. You can always upgrade later.
- How many revision rounds are included?
Up to 2 revision rounds per stage: logo, guidelines, templates. Additional rounds are quoted separately.
- What file formats will I receive?
AI, PDF, JPG, PNG and SVG, ready for digital and print.
- Do you help with brand tone of voice and messaging?
Yes, in the BrandBook package. It includes full brand foundations: tone of voice, positioning, mission and values. For LogoBook and Guideline the focus is on visual identity.
- Can you rebrand an existing company?
Yes. We assess what’s working in your current brand, define what needs to change, and rebuild around your updated positioning. Rebranding follows the same package structure.
- What are the media layout templates?
You choose from a list that includes: letterhead, business card, ID pass, envelope, folder, social media cover, corporate apparel, packaging, and more.
