B2B Google Ads & PPC management: clients, not clicks
PPC management for B2B and service businesses: Google Ads, Meta and YouTube, built around high-intent keywords, a landing page that converts and tracking of every form and call. Since 2015, by the team that can also fix the page.
four clients tripled conversion, ad return or revenue
projects since 2015
on Clutch in Austin: conversion optimization, landing pages
Why most ad campaigns waste your budget
Campaigns are live, budget is spending, the phone is quiet. Nobody looks at why; they adjust bids and send monthly reports.
Impressions and clicks in the dashboard, but nothing connects them to sales.
The first month looked promising. Then communication slowed, optimization stopped, and the fee stayed the same for less work.
Traffic comes and does not convert. The agency manages the ads, nobody owns the funnel, and the website kills the results.
Ads, landing page and tracking as one system
Many PPC setups stop at campaigns and a monthly report, so you pay for activity. We have run B2B campaigns since 2015: warehouses, logistics, SaaS, manufacturing, services, self storage.
- 1The right keyword strategy, from your market, competitors and audience
- 2A landing page that converts, on a site we can fix
- 3Analytics that track every call and form, optimized weekly
So you can see what each dollar of ad spend brings in.
What you get with online ads management
Every lead, call and conversion is tracked, so we optimize on real data.
Market analysis & ad strategy
Competitor research, audience analysis, keyword strategy and budget alignment, before a single ad goes live.
Campaign setup & launch
Keyword list, negative keywords, ad copy, visuals, UTM tags, targeting and regional settings, ready from day one.
Multi-channel management
Google Search, Performance Max, Meta, YouTube, LinkedIn, Display and remarketing: the right mix for your budget and goals.
A/B testing & creative rotation
Ad copy and creative variations tested continuously from your brand assets; expanded testing and lead-quality analysis on Growth and Custom.
Analytics & call tracking
GA4 events, custom dashboards, call tracking, CPA and CPL targets, so you know what the budget produces.
Ongoing optimization
Weekly to near-daily campaign adjustments, proactive scaling and strategy calls; not a set-it-and-forget-it service.
Our projects
150+ projects since 2015. The sites below are the ones campaigns run on; the ad results from client work are in the next section.
No brand and no site for ads: a rebrand and a one-page site their campaigns now run on
Read the caseUwindi’s project management was organized and responsive — they hit key milestones … on time.
A slow, glitchy site fixed, a brand refresh and landing pages at 100/100 PageSpeed
A law firm's brand and an SEO-structured site it grows itself, no developer needed
A Turo fleet service’s brand, web app and investor page: Top 20 at Startupbootcamp
A massage therapist marketplace: web app with Stripe subscriptions and search by location
Ad results from client work
Results on the clients’ own campaigns, quoted from our case studies. No agency can guarantee lead volumes; what we commit to is the work, the tracking and weekly optimization.
180+ inquiries a month, 3× return on ad spend
Logistic Declarant, a customs brokerage launched from zero: logo, landing page and campaigns live in five weeks, the first leads in week one.
400%+ more inbound leads, three new branches
Iteco, a professional training provider that came with no leads and a tight budget: a Google Ads system built from scratch, 10.3% CTR on search.
From about 60 to 700+ inquiries a month
Safe Space, a self storage network of four terminals, after a previous agency burned the budget: all terminals at target occupancy within a year.
How to choose a PPC agency
Ask four things, of us or of anyone else:
Who owns the ad accounts?
You do. We set up campaigns in your accounts or transfer access after setup; if you stop working with us, you keep everything.
What does the fee cover, and what is ad spend?
The fee covers strategy, setup, optimization, tracking and reporting; ad spend is paid to the platforms directly and is separate.
What do they report?
Calls, forms and cost per lead, from tracking set up on your site, not impressions and clicks alone.
What happens to the landing page?
If it does not convert, ads will not fix it. We audit it and recommend changes, or build a dedicated landing page as a separate project.
The process is the same; keywords, landing pages and proof change by market: self storage PPC, warehouse advertising, 3PL marketing. Businesses outside the US too: we have run campaigns in the US, UK, UAE, Australia and the EU.
How we run your campaigns
Strategy, setup and launch happen in the first weeks of the initial term. After that, we optimize every week and report every month.
We audit your accounts and site, study competitors, keywords and audiences, and set the budget with you.
A plan: channels, campaigns, the budget split and the cost per lead to aim for.
We build the campaigns in your own accounts: keywords, negative keywords, ad copy, targeting, and form and call-conversion tracking.
Campaigns live, with every form and call counted as a conversion.
We adjust bids, budgets, keywords and ads on real data, test new ad variations and cut what wastes money.
Spend moves toward the searches and ads that bring requests.
We review leads, cost per lead and lead quality with you, and plan the next month.
A monthly report on calls, forms and cost per lead, not just clicks. The accounts stay yours.
Ad spend goes straight to the platforms, never through us.
Setup is in the first three months; then month to month.
Online ads management cost
Ad spend is not included: plans cover strategy, setup, management and reporting, and ad spend is paid directly to the advertising platforms.
Local Ads
Focused local lead generation for one core service and market.
- 1 core channel: Google Ads or Meta Ads; 1 service and market
- Audit and setup; market, competitor, keyword and audience research
- Campaign structure, targeting, ad copy and launch; negative keywords
- Form and call-conversion tracking; monthly report; recommended ad spend $2,000–5,000/mo
Growth Ads
A second channel or a more complex campaign system for the same service and market.
- Everything in Local Ads; up to 2 channels or 1 more complex system
- Remarketing when data supports it; ongoing testing of ad variations
- Structured lead-quality analysis from your feedback or CRM
- Bid, budget, schedule and device adjustments; recommended ad spend $5,000–20,000/mo
Custom Ads
Multiple locations, services, markets, brands, funnels or advanced attribution.
- Custom channel mix across markets; multiple funnels and custom scaling
- Complex budget allocation; a custom creative plan (production scoped separately)
- Advanced tracking, CRM or offline attribution; custom reporting when scoped
- $20,000+/mo ad spend, or 15% of managed spend, whichever is greater
account audit and setup · market, competitor and keyword research · campaign structure, targeting and ad copy · form and call-conversion tracking · ongoing optimization · a monthly report and full access to your accounts.
New engagements begin with a 3-month initial term, strategy, setup and launch included; then month to month with 30 days’ notice.
Separate, paid directly to the advertising platforms; the management fee never includes it.
Dedicated call tracking from $49/month plus usage, so calls from ads count as conversions.
Campaigns run in your accounts; you keep everything if you leave.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- How long does it take to see results from PPC advertising?
The first leads typically come within the first 2–4 weeks after launch. Stable, optimized performance takes 2–3 months: that is how long it takes to collect enough data, test hypotheses and fine-tune the campaigns. Lead volume is never guaranteed; the work, the tracking and weekly optimization are.
- How much should I budget for ad spend?
For Local Ads we recommend $2,000–5,000/month in ad spend; lower budgets are reviewed for fit. Growth Ads runs on $5,000–20,000/month, Custom Ads on $20,000+. Ad spend is paid directly to the platforms and is separate from the management fee, which covers strategy, setup, optimization, tracking oversight, and reporting.
- What's included in the first month?
New engagements begin with a 3-month initial term. Strategy, account audit or setup, research, tracking configuration, and launch are included in the first weeks; optimization and monthly reporting continue throughout, and the service then runs month-to-month with 30 days’ notice.
- Do you guarantee results?
No agency can guarantee specific lead volumes: competition, seasonality, demand and the landing page are outside its control. What we commit to is the work, full transparency and weekly optimization on real data.
- What channels do you work with?
Google Search, Performance Max, Display, Demand Gen, YouTube, Meta (Facebook & Instagram), LinkedIn, Bing, and Remarketing across all platforms. Channel mix depends on your budget and audience.
- Do I need a new website or landing page?
Not necessarily, but your landing page needs to convert. If it doesn’t, ads won’t fix it. We can audit your current page and recommend changes, or build a dedicated landing page as a separate project.
- Who owns the ad accounts?
You do. We set up campaigns in your accounts or transfer access upon completion of setup. No lock-in: if you stop working with us, you keep everything.
- Can you take over campaigns already running?
Yes. We start with a full audit of existing campaigns, identify what’s working and what’s wasting budget, and restructure from there. The audit and setup are included in the initial 3-month term; there is no separate setup fee.
- Do you work with businesses outside the US?
Yes. We’ve run campaigns for clients in the US, UK, UAE, Australia, and EU. Geo-targeting and regional strategy are adjusted based on your market.
