Class A multi-temperature warehouse filled in 3 months | Ice Land
to the first signed deal from paid ads
more calls and leads a month from ads
to fill every vacancy
temperature segments, each with its own offer
Ice Land owns Class A multi-temperature warehouses in two locations. It came to us on a recommendation when its second complex was completed and had to start generating leads immediately: empty warehouse space means daily losses.
Within the first few days of lead generation, we received leads and calls and even signed a contract with a new client. Today, our warehouse is full of customers.
A separate offer for each temperature segment
The warehouse was ready. The task was to fill it fast. We started with a market study of multi-temperature storage — analyzing the competitive landscape, location-specific factors, and the different needs across temperature segments. Based on this, we built a distinct offer for each target audience: ambient, chilled, frozen, and blast chilling. Each segment got its own messaging and value proposition.
Filming the warehouse on site
To support the landing page, we organized a full on-site video shoot — properly produced, with editing handled in-house. A video on a warehouse landing page dramatically shortens the decision cycle for potential tenants, and this one was built specifically for conversion.
Naming Ice Land and building the landing page
We developed the Ice Land brand name and logo, then built a landing page with A/B testing of USPs across audience segments. The landing page was connected to the Uwindi app for multi-landing, call tracking, and analytics — content shifted dynamically based on the visitor's search query and temperature requirement.
Google Ads and video banner creatives
For paid traffic, we ran Google Ads across commercial and thematic keyword groups, built separate video banner creatives for media placements, and linked bid automation to maximize conversion from each target audience.
Filled in three months
The results came quickly. The client closed their first deal in the first week of advertising. Over 300 inquiries came in for multi-temperature unit rentals. Within 3 months, the warehouse was full. Today, Ice Land continues to receive weekly leads and calls from organic search — without any paid advertising running.
Looking to fill a warehouse and build a lead system that works without ongoing ad spend? See how we approach warehousing and logistics marketing.
What Ice Land got
- First deal closed in week 1 of paid advertising
- 300%+ more calls and leads per month from ads
- All vacancies filled within 3 months of launch
- Now generates leads weekly from SEO — without paid ads
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Sales started during construction: about 248,000 sq ft of light industrial space sold in eight months, nearly 3× the plan; a ProEstate award; all seven parks promoted.
A 3PL landing page and ads for a group operating in 10+ countries: enterprise inquiries from month one and 1,000+ pallet storage requests.
One of Europe’s largest Class A warehouse owners: a tenant acquisition system that reached a record 97% occupancy, with no brokers.
