The warehouse was ready. The task was to fill it fast.
We started with a market study of multi-temperature storage — analyzing the competitive landscape, location-specific factors, and the different needs across temperature segments. Based on this, we built a distinct offer for each target audience: ambient, chilled, frozen, and blast chilling. Each segment got its own messaging and value proposition.
To support the landing page, we organized a full on-site video shoot — properly produced, with editing handled in-house. A video on a warehouse landing page dramatically shortens the decision cycle for potential tenants, and this one was built specifically for conversion.
We developed the Ice Land brand name and logo, then built a landing page with A/B testing of USPs across audience segments. The landing page was connected to the Uwindi app for multi-landing, call tracking, and analytics — content shifted dynamically based on the visitor’s search query and temperature requirement.
For paid traffic, we ran Google Ads across commercial and thematic keyword groups, built separate video banner creatives for media placements, and linked bid automation to maximize conversion from each target audience.
The results came quickly. The client closed their first deal in the first week of advertising. Over 300 inquiries came in for multi-temperature unit rentals. Within 3 months, the warehouse was full. Today, Ice Land continues to receive weekly leads and calls from organic search — without any paid advertising running.
Looking to fill a warehouse and build a lead system that works without ongoing ad spend? See how we approach warehousing and logistics marketing.
