Video Land’s previous identity didn’t reflect where the company actually was — a technical leader with a 4,000 m² fleet serving events of any complexity, from corporate conferences to large-scale stage productions. The brief was a full rebrand: new logo, updated corporate identity, and a complete system of branded materials built to communicate their scale and technological edge.
We started from the logo mark. The new design centers on a screen and three RGB bars — a direct visual reference to Video Land’s core expertise in visual technology and stage dynamics. The color palette was updated to communicate modernity and precision. The typeface — sleek, geometric — reinforces the professional, technology-forward positioning the brand needed.
From the logo, we extended the identity across the full range of brand touchpoints. Stationery: business cards, letterhead, notepads, envelopes, and estimate forms. Apparel and accessories: hoodie, t-shirt, polo, jacket, raincoat, lanyard, and pin. Office and event supplies: thermal mug, thermos, pen, stickers in two formats, packaging with slipcase and box, and wrapping paper. Signage and digital materials: banners, signs, and website icons. Every element was designed to the same standard — so the brand reads consistently whether a client sees it in a proposal or at a live event.
The result is a cohesive visual system that aligns with Video Land’s actual market position. Their team now has a complete brand language they can deploy across every client-facing context — from the first meeting to on-site event execution.
Working on a B2B brand that needs to match your company’s real market position? See how we approach brand identity design for B2B companies.
