Video Land is a leading provider of advanced technical screens and event support, specializing in dynamic stage elements, advanced projection equipment for 3D visualization and comprehensive event workflow control systems. With a state-of-the-art equipment fleet spanning over 4,000 square meters, Video Land caters to events of any complexity with a focus on technological excellence and innovation.
The main objective was to revamp Video Land’s logo and develop a contemporary visual identity that reflects the brand’s technological capabilities and leadership in the events industry. The new branding needed to reflect the company’s key values: Modernity, leadership, professionalism, scale and the elements of light, movement, spectrum and technology.
We began by creating a refreshed corporate logo and a cohesive visual identity system. This included updating the logo mark, composition, corporate colors and typeface to create a modern and consistent brand image.
Logo design for B2B-service company
- Elements: The new logo features a screen and three RGB bars, symbolizing the company’s expertise in visual technology and stage dynamics.
- Color scheme: The updated corporate colors are meant to evoke a sense of modernity and technological sophistication.
- Font: A sleek and modern font was chosen to emphasize the professional image of the brand.
We extended the new visual identity to a variety of brand materials to ensure a consistent and professional look that emphasizes Video Land’s innovative spirit and technological capabilities.
The comprehensive design package included:
- Stationery: envelope, business card, notepad, appointment book, letterhead and estimate.
- Clothing and accessories: Black raincoat, hoodie, t-shirt, polo shirt, black jacket, lanyard and pin.
- Office and event supplies: ballpoint pen, thermal mug, cup, thermos, round and rectangular stickers, packaging, slipcase + box, wrapping paper, folders.
- Signage and marketing materials: banners, signs, website icons.
The redesigned corporate logo and brand materials effectively communicate Video Land’s technological strength and modern approach to event support. The updated visual identity presents a cohesive and contemporary image that aligns with the brand’s values and appeals to the target audience.
The client received a refreshed and modern corporate logo. A complete set of brand materials that emphasize the company’s concept and technological edge.
With these improvements, the Video Land brand now presents a unified and modern identity that emphasizes its leadership and innovation in technical support for the events industry.