Video Land

Video Land: Modern Branding & Logo Design for Event Video Equipment Leader

Date
2024
Industry
  • B2B-services
Services
  • Design
Budget
$,$$$
Client details

Video Land has modern equipment covering an area of 4,000 square meters and provides equipment that moves stage elements.

Outcome
  • Modern & stylish logo upgrade
  • Brand book with corporate identity
  • Design for all brand assets

Video Land is a leading provider of advanced technical screens and event support, specializing in dynamic stage elements, advanced projection equipment for 3D visualization and comprehensive event workflow control systems. With a state-of-the-art equipment fleet spanning over 4,000 square meters, Video Land caters to events of any complexity with a focus on technological excellence and innovation.

The main objective was to revamp Video Land’s logo and develop a contemporary visual identity that reflects the brand’s technological capabilities and leadership in the events industry. The new branding needed to reflect the company’s key values: Modernity, leadership, professionalism, scale and the elements of light, movement, spectrum and technology.

We began by creating a refreshed corporate logo and a cohesive visual identity system. This included updating the logo mark, composition, corporate colors and typeface to create a modern and consistent brand image.

Logo design for B2B-service company

  • Elements: The new logo features a screen and three RGB bars, symbolizing the company’s expertise in visual technology and stage dynamics.
  • Color scheme: The updated corporate colors are meant to evoke a sense of modernity and technological sophistication.
  • Font: A sleek and modern font was chosen to emphasize the professional image of the brand.

We extended the new visual identity to a variety of brand materials to ensure a consistent and professional look that emphasizes Video Land’s innovative spirit and technological capabilities.

The comprehensive design package included:

  • Stationery: envelope, business card, notepad, appointment book, letterhead and estimate.
  • Clothing and accessories: Black raincoat, hoodie, t-shirt, polo shirt, black jacket, lanyard and pin.
  • Office and event supplies: ballpoint pen, thermal mug, cup, thermos, round and rectangular stickers, packaging, slipcase + box, wrapping paper, folders.
  • Signage and marketing materials: banners, signs, website icons.

The redesigned corporate logo and brand materials effectively communicate Video Land’s technological strength and modern approach to event support. The updated visual identity presents a cohesive and contemporary image that aligns with the brand’s values and appeals to the target audience.

The client received a refreshed and modern corporate logo. A complete set of brand materials that emphasize the company’s concept and technological edge.

With these improvements, the Video Land brand now presents a unified and modern identity that emphasizes its leadership and innovation in technical support for the events industry.

Choosing Uwindi to redesign our brand was a crucial step. The creativity and professionalism of their team made the design process effortless. From concept to execution, they perfectly captured our essence in our brand identity. The attention to detail and commitment to excellence was evident and resulted in a brand that stands out in the marketplace. I highly recommend Uwindi to anyone looking for top-notch brand design.

Tatyana Sukhocheva
Tatyana Sukhocheva
CMO, Video Land
Works
Uwindi digital marketing agency team
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