B2B SEO agency for Google & AI search
Uwindi is a B2B SEO agency for companies with complex products and long sales cycles: search engine optimization and AI search (SEO, AEO and GEO) in one plan, measured by calls and forms, not by rankings. We help buyers find your company in Google, Maps and AI assistants such as ChatGPT, and tie that visibility to calls and inquiries. The team that looks after your website runs the work.
four clients tripled conversion, ad return or revenue
projects since 2015
on Clutch for inbound marketing in Austin
Why search spend doesn’t turn into clients
A buyer asks ChatGPT for vendors and gets a shortlist. If your site does not say what you do, for whom and where, you are left out.
Search sends visitors to pages someone else built: slow, vague, no next step. Issues sit between two vendors, unfixed.
Keywords tracked, audits done, articles published. The report never covers calls or forms, so nobody knows what search did.
Rented links, profiles registered to the agency, black-hat shortcuts. Cancel, and the rankings, accounts and data leave with them.
Search is part of your sales system, not an isolated channel
Most SEO is sold as a standalone retainer, and the question that matters, did this bring in clients, stays open. We run search on a site that converts, and we report calls and forms. Traffic without conversion work, trust and reviews performs badly, so the website, SEO and ads stay with one team.
- 1A fast, crawlable site that says clearly what you do, for whom and where
- 2Structured data and consistent business profiles that systems can verify
- 3Reporting on visibility, qualified traffic, calls, forms and reviews, in your name
B2B SEO vs B2C SEO: why complex B2B needs its own strategy
Fewer searches, higher stakes
A B2B buyer searches a few precise phrases, and one inquiry can be worth a year’s contract. The strategy targets those phrases page by page instead of chasing volume. It’s common for a query with 10–20 searches a month to bring clients: a narrow commercial query typed by a buyer who already knows what they want. “Warehouse for lease” brings fewer clients than “manufacturing warehouse for lease in South Dallas”.
A buying committee, not one person
Engineers, procurement and executives look for different proof. B2B SEO builds pages for each of them: specifications and capabilities, prices and terms, results and cases.
A long sales cycle
B2B buyers come back several times before they ask for a quote. Comparison pages, cost pages and checklists bring them back, and the AI answers they read in between cite those same pages. Keep those guides and checklists open, not behind a form: an AI assistant can recommend an open guide to a buyer who then contacts you, and in our experience open guides bring more requests than gated ones.
Measured by pipeline
Traffic alone means little in B2B. We track calls and forms back to the pages and queries that brought them. Clients skim rankings and traffic; what they check is requests against their own sales. We also ask every new client how they found us: some say “ChatGPT” while analytics shows a direct visit, because they checked the site and came back by typing the address.
SEO and GEO services in one plan
GEO (generative engine optimization), also called AI search optimization, makes your company easy for ChatGPT, Perplexity and Google AI Overviews to understand and cite.
Traditional SEO
Rankings and qualified clicks in Google Search and Maps; measured by priority themes, qualified traffic, calls, forms and reviews.
AI search (GEO)
Mentions and citations in ChatGPT, Perplexity and AI Overviews; measured on representative prompts: mentions, descriptions and cited pages.
The shared foundation
A fast, crawlable site that says clearly what you do, for whom and where: clear facts, structured data, consistent profiles and citations.
SEO on every plan; GEO as a baseline check on Essentials, ongoing monitoring on Growth and a custom program on Custom SEO. You may also see this work called AEO (answer engine optimization), AI SEO or LLM SEO: on our plans it is the same GEO work, not a separate add-on. AI search on its own page: AI search optimization.
What our SEO management services include
The ongoing work of keeping a site findable and improving it: research, technical SEO, on-page sprints, AI search readiness, profiles and reviews, and reporting on calls and forms.
Buyer search & competitor research
What your buyers search for and ask AI assistants, mapped to the pages that should answer it; 3–5 priority themes, a wider map on Growth.
Technical SEO & indexation
Crawl errors, speed, mobile and duplicate pages checked every month, with a prioritized fix list; focused fixes run as sprints.
On-page SEO sprints on existing pages
Each sprint is one focused priority: one page, an internal-linking or structured-data fix, a technical issue, a profile improvement.
AI search optimization (GEO)
Priority pages made clear, specific and easy to cite for ChatGPT, Perplexity and AI Overviews, with consistent facts across your profiles.
Google Business Profile, reviews & citations
Your profile optimized and monitored, a review-request system with up to 10 approved replies a month, and 5–7 essential profiles created or corrected.
Reporting on calls & forms
A monthly scorecard on visibility, qualified organic traffic, calls, forms and reviews, from GA4, Search Console and your Business Profile.
Our projects
150+ projects since 2015. Below, sites built with search in their structure; the organic results from client work are in the next section.
A law firm’s brand and an SEO-structured site it grows itself, no developer needed
A slow, glitchy site fixed, a brand refresh and landing pages that bring more inbound leads and calls
No brand and no site for ads: a rebrand and a one-page site their campaigns now run on
A Turo fleet service’s brand, web app and investor page: Top 20 at Startupbootcamp
A massage therapist marketplace: web app with Stripe subscriptions and search by location
Organic SEO & AI search results from client work
Results on the clients’ own sites, quoted from our case studies. Not a promise for every site: timing depends on the market, the competition and the site’s history.
300%+ organic visitors in 3 years
Kosmos Logistic, a 3PL and warehousing provider (2016): site, ads and SEO together filled about 129,000 sq ft in 3 months.
First AI-generated leads within days of launch
Neatko, an embroidery studio in Austin: a brand and WordPress site structured for AI search from the start, and 50+ requests and calls a month since, without ads.
Weekly leads from SEO, without paid ads
Ice Land, owner of Class A multi-temperature warehouses: a brand and an SEO-optimized landing page; today weekly leads from organic search alone.
How we measure AI search visibility
AI search optimization is measured with representative prompts: questions your buyers are likely to ask, such as who provides your service in your market, run on selected AI platforms. A sample, not a scan of every AI product or query.
Representative prompts
From your buyer and competitor research: what buyers ask about your category and market, for example “Which 3PL providers in Dallas handle e-commerce fulfillment?”
What we record
Whether your company is mentioned, how it is described and, where the platform shows sources, which of your pages are cited.
Baseline or ongoing
Essentials: a baseline check. Growth: ongoing monitoring across selected AI platforms, with recommendations. Custom SEO: its own GEO monitoring.
On SEO Growth, AI visibility sits in the same monthly report as qualified organic traffic, calls, forms and reviews from your own GA4, Search Console and Business Profile; Essentials reports the baseline check. We don’t claim every tracked call came from search.
SEO and content strategy for B2B companies
Pain-point SEO
We start from the problems your buyers type into Google and ChatGPT, not from generic keywords, and give each problem a page that answers it and leads to a request.
Content creation from your experts
When content is part of your plan (Custom SEO, or quoted individually), articles come from your materials: webinars, sales presentations, call recordings, technical descriptions, the questions your sales team hears most, or a short interview with your specialist. What works best is answering every question that comes up in sales, so the site handles objections and fears before the first call: buyers decide before they talk to sales. No generic AI text.
Technical SEO foundation first
A technical SEO audit, indexation and speed come before new content, because content on a broken foundation doesn’t rank.
SEO and AEO together
The same pages are written to be cited by AI assistants: clear answers, facts, structured data and consistent company facts across the web.
Who our B2B SEO services are for
For companies that sell to other businesses, where buyers compare vendors over months. Plans follow your markets and services.
One market, focused growth
One site, one Business Profile, one area: Essentials lays the foundation, Growth covers more services
SEO Essentials · $750/mo · SEO Growth · $2,000/mo
National or multi-location
Several markets or locations, national reach, or a large, complex site, with the scope set in a proposal
Custom SEO · from $3,500/mo
Industries we know
The process stays the same; keywords, page structure and proof change with your market
Manufacturing · 3PL · Warehouse · Self storage · Construction · Austin
Not a fit if you want an all-in $500 package, a template without research or a quick one-off fix
Ongoing SEO management, month by month
The first 90 days set the foundation. After that, every month brings focused sprints in priority order and a report on what changed.
We audit the site, your Google Business Profile and what AI assistants say about you, set up access and tracking, and pick the priorities.
You get a 90-day roadmap and a baseline to measure against: rankings, visits, calls, forms and AI mentions.
One focused sprint a month on Essentials, up to two on Growth: a priority page, internal links, structured data, a technical issue or the Business Profile.
You see the work on the live site, done in priority order rather than as a pile of tasks.
We review visibility, qualified organic visits, calls, forms and reviews, and choose the next sprint from what the numbers show.
You get a short monthly report: what we did, what changed and what comes next. Accounts and data stay in your name.
How to choose the right B2B SEO agency
Most SEO agencies promise rankings, and many a digital marketing agency adds SEO as a side service. The best B2B SEO partner for your company is the one that builds SEO strategies and content strategies around how your company sells. Questions to ask any B2B SEO agency or marketing agency, including us:
1. Do they ask about your sales cycle and buyers first?
A good B2B SEO partner wants to know who signs, how long deals take and what an inquiry is worth before talking about keywords.
2. Do they report on calls and forms?
Rankings and traffic are inputs. Ask for reporting tied to requests.
3. Do they start with a technical SEO audit?
And can they show what they fixed for other clients?
4. Who writes the content?
Content from your experts beats generic articles, for Google and for AI answers.
5. Do they cover AI search?
Buyers now ask ChatGPT and Google AI Overviews for suppliers. Ask how the agency measures whether you are named.
6. Are the plan and the price clear?
You should know what happens every month and what it costs. Our standard plans start with a 3-month initial term, then go month to month.
7. Do they have B2B results?
Ask for cases from a company like yours, not from local shops. SEO agencies that work across every industry rarely know how a B2B company sells.
8. Do they promise guaranteed rankings or a 12-month traffic forecast?
That’s the red flag. Good SEO is no magic: technical SEO, query clusters and links earned from industry publications and chambers of commerce. Results differ from company to company, and nobody controls Google’s next update.
No setup fee, and every account stays in your name.
Three months to start, then month to month, 30 days’ notice.
Why companies come to us for SEO
The site exists, but it brings no requests.
Buyers can’t find you: not in Google, not on the map.
Traffic fell after a redesign or a move to a new platform.
Competitors always show up above you.
AI assistants like ChatGPT don’t mention you when buyers ask.
How much SEO & AI search services cost
Our plans cost $750 to $3,500+ a month and all include GEO, monthly reporting and full access to your accounts; they differ in monthly work, research depth and AI-search coverage. Regular content, national reach or several markets? That is Custom SEO.
SEO Essentials
Local customers search for what you do, and they find your competitors on the map.
A small company with one location or service area.
- You show up in Google Maps and local search for the services you sell.
- Your Business Profile is complete and correct.
- New reviews come in steadily from real customers.
- Each month we fix the page that holds you back most.
Every month you get a short report:
- calls, direction requests and form requests from Google Maps and search;
- where you appear on the map for 3–5 key services;
- new reviews.
What’s inside
- 1 website, 1 Google Business Profile, 1 location; 3–5 priority local search themes
- Business Profile optimized and monitored; 5–7 essential profiles
- 1 focused SEO sprint per month; AI-search readiness baseline
- Review-request system, up to 10 replies a month; monthly scorecard
SEO Growth
You have a site and several services, but search brings few requests, competitors rank above you, and AI assistants don’t name you.
A company with several services whose content is written in-house or by another team, or whose site needs technical work first. Articles are not included.
- More of your services show up in Google and in AI answers.
- Each month we fix the technical and on-page problems that keep your pages down. That’s two pieces of work a month, picked by expected impact.
- If your team or another agency writes content, every piece targets what buyers actually search for.
Every month you get:
- requests by source: Google search, Maps and AI assistants;
- the pages that brought them;
- visibility for your priority services;
- a check of how AI assistants answer your buyers’ questions.
A monthly strategy call sets the next priorities.
What’s inside
- Everything in Essentials; a wider service and search map, deeper competitor baseline
- Up to 2 SEO sprints per month; broader local, citation and profile coverage
- Content roadmap and SEO briefs; coordination of approved authority work
- Ongoing AI-search monitoring; expanded reporting and a monthly strategy review
Custom SEO
- traffic fell after a redesign or a rebuild;
- or you sell nationally with a long sales cycle;
- or you run several locations or a large, complex site.
National B2B, several locations, migrations, or complex sites.
- We find where the traffic went and fix what can be fixed: old addresses, redirects, indexing, site structure.
- Buyers across your markets find you in Google and in AI answers.
- Content and authority work is planned around your sales cycle, with the volume set in the proposal.
- requests and RFQs by source and by page, connected to your CRM if you have one;
- a reporting cadence agreed with your team.
What’s inside
- Multiple locations, profiles or markets; a consistent local-search framework
- Advanced technical SEO, architecture, migrations and large-site requirements
- A custom SEO and GEO roadmap: content, entities, citations, outreach
- Execution volume, production scope, attribution and reporting set in the proposal
an audit, goals and a 90-day roadmap · search-intent and competitor research · GA4, Search Console and Business Profile setup · technical and indexation monitoring · monthly improvements to existing pages and AI-search readiness · monthly reporting with full access to your accounts.
At a $20,000 average deal and a 25% margin, SEO Growth at $2,000 a month pays for itself with one new client every two months.
Essentials and Growth: no setup fee, a 3-month initial engagement, then month to month with 30 days’ notice. Custom SEO terms are set in the proposal. Unused sprint capacity doesn’t roll over.
New pages and articles, redesign or custom development, guaranteed link campaigns, paid directories and placements, extra locations, Google Ads, social, photo and video.
When your plan doesn’t include it, content is quoted individually: the volume, topics and price are agreed before work starts.
SEO changes go live only on sites we manage and back up: every plan needs an active Website Care plan from $150/month; a one-time $300 onboarding if we didn’t build your site. Call tracking is an add-on from $49/month plus usage.
We don’t guarantee rankings, traffic, leads, revenue, review volume or placement in AI-generated results. Content, placements and tools are recommended only when needed and approved first.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- How much should a B2B company pay for SEO and AI search services?
Our SEO and AI search plans cost $750 to $3,500+ per month. SEO Essentials is $750 for one website, one Business Profile and one location; SEO Growth is $2,000 for broader coverage and ongoing AI-search monitoring, articles not included; Custom SEO starts at $3,500 for B2B companies that need regular content, national, multi-location or complex sites. GEO is in every plan, Essentials and Growth have no setup fee, and every plan runs on a Website Care plan (from $150/month).
- What does monthly SEO management include?
Every month we monitor indexation, organic traffic, calls, forms and reviews, and run one focused SEO sprint on your existing pages (up to two on Growth). We keep your Business Profile and review requests working, track your priority search themes, and send a scorecard with next priorities. New pages, articles, link campaigns and ads are not included; they are quoted separately.
- How is B2B SEO different from local or B2C SEO?
B2B services get fewer searches, but each one matters more: several people compare vendors, read service pages, case studies and pricing, and more and more ask AI assistants for a shortlist. So B2B SEO targets fewer, higher-intent searches about your services, industries and costs, makes each priority page clear enough to be cited, and is judged by qualified calls and forms, not traffic. Local SEO for one location leans more on Maps and reviews; see our Austin SEO agency page.
- What is generative engine optimization (GEO), and how is it different from SEO?
GEO is optimization for AI answers: it earns mentions and citations in ChatGPT, Perplexity and Google AI Overviews, while SEO earns rankings and clicks in Google Search and Maps. They are measured differently: SEO by visibility for priority themes, qualified traffic, calls and forms; GEO by whether AI assistants mention you, how they describe you and which of your pages they cite on representative prompts. The foundations are shared, so every plan includes both. More in our GEO guide.
- Is SEO still worth it in 2026 with AI Overviews and ChatGPT?
Yes, as long as it covers both Google and AI answers. AI assistants and AI Overviews draw on pages that are crawlable, clear and specific, so the work that helps you rank also helps you get cited. What changes is how you measure it: we report calls, forms and reviews, not only rankings, and check how AI assistants describe you on representative prompts.
- How do we get our company recommended by ChatGPT and shown in Google AI Overviews?
Make your company easy to understand and easy to verify. That means priority pages that say clearly what you do, for whom and where, structured data, consistent facts across your site and business profiles, and genuine reviews. We fix those obstacles in monthly sprints and check representative prompts. No one can guarantee placement, but Neatko, one new build structured this way, got its first AI-generated leads within days of launch.
- What makes Uwindi different from other B2B SEO agencies?
We treat search as part of your sales system, not a standalone retainer. We research your industry and competitors’ sites and offers before touching a page, and we work in complex, highly competitive markets. The team that maintains your website also runs the SEO, so fixes go live without a second vendor, and our own call and lead tracking tools can show what search brings in. We’ve done search work since 2015, including for Kosmos Logistic (2016).
- How do I choose the right B2B SEO agency?
Check that they ask about your buyers and sales cycle, report on calls and forms, start with a technical SEO audit, write content from your experts, cover AI search, and show B2B results. Walk away from anyone who promises guaranteed rankings.
- Who is Uwindi not the right fit for?
Companies that want everything included for $500 a month: every plan here is real team work, with research, technical fixes, profiles and reporting. We’re also the wrong choice if you need a template without research and strategy, or a quick one-off fix rather than a long-term partner. If you want guaranteed rankings or a quick miracle, we’ll say no. We also look at your niche first: where ranking takes a budget the plan doesn’t have, we tell you before we start.
- Should we hire an SEO agency or do SEO in-house?
Hire an agency when you need SEO, AI search, technical fixes and reporting covered without building a team. Keep it in-house when you have people who can own content, development and analytics. The two also combine well: your team supplies expertise and approvals, and we run the technical work, sprints and reporting on the site we maintain. Everything stays in your accounts either way.
- Do you guarantee rankings, leads or placement in ChatGPT and AI Overviews?
No. No one can guarantee rankings, traffic, leads, revenue, review volume or placement in AI-generated results: they depend on competition, search engine changes and sources beyond your site, such as reviews, directories and press. What we commit to is the work in your plan every month, policy-compliant methods with no black-hat shortcuts, full access to your accounts and a monthly report on what changed.
- Can you forecast our traffic for the next year?
Not honestly. Google can change how it ranks pages, for example by giving more weight to video your pages don’t have, and that changes the numbers. We can project growth from your past data and do the work in priority order, but we don’t have a crystal ball, and an agency that sells a 12-month traffic forecast doesn’t either.
- What happens in the first 90 days?
The first 90 days build the foundation: audit, goals and a prioritized roadmap; Google Analytics, Search Console and Google Business Profile access or setup; essential business profiles and review-request setup; an AI-search baseline on representative prompts; and the first SEO sprint on your priority pages. Monthly sprints and reporting continue from there.
- Do we own the accounts, content and data?
Yes. Google Analytics, Search Console, your Google Business Profile and other business profiles, content and data are all in your name, with full access for you. Anything you approve beyond the plan, such as new pages or articles, is yours too. If you stop working with us, everything stays with you.
- How long do SEO and AI search take to show results?
There is no fixed timeline. Early signals, such as indexation, visibility for priority themes and profile activity, usually come first; traffic and leads take longer. Timing depends on your niche, competition, location, the site’s history and the plan. AI visibility builds on the same foundations but has no predictable timeline: Essentials includes a baseline check, and Growth tracks it over time. Every monthly report shows what changed.
- Do I need to sign a long-term contract?
SEO Essentials and SEO Growth start with a 3-month initial engagement, long enough to build the foundation and see the first signals, then continue month to month with 30 days’ notice. Custom SEO terms are set in the project proposal.
- Are content writing and link building included?
Not in SEO Essentials or SEO Growth. Their fee covers strategy, sprints on your existing pages, AI-search readiness (plus ongoing monitoring on Growth) and reporting. Content writing, new pages, paid placements, directories, software and outreach costs are separate; Growth adds a content roadmap, SEO briefs and coordination of approved authority work, and Custom SEO can scope content and outreach production. Nothing is bought without your approval. A rebuild is a separate website redesign or B2B website development project.
- Do you offer WordPress SEO services?
Yes. Many of our clients run WordPress, and we build on it ourselves as a Certified Bricks Expert team, so WordPress SEO changes and site upkeep stay with one team under your Website Care plan. Need a new build first? See custom WordPress development. If your site isn’t on a Website Care plan yet, we scope the technical baseline separately before SEO begins. We also build on a modern headless stack, and SEO runs the same way there.
- Can SEO and PPC work together?
Yes, and they work best on the same site with the same analytics. Ads can bring traffic from the first day of a campaign; SEO and AI search build visibility you don’t pay for per click, and search terms that convert in Ads show which pages to strengthen first. With forms (and calls, if you add call tracking from $49/month) reported by channel, budget decisions can rest on data. Ads are a separate plan. See Google Ads management.
- Do you offer industry-specific SEO?
Yes. The process is the same, but the keywords, page structure, and proof are different for every market. We have dedicated pages for manufacturing SEO, 3PL SEO, warehouse SEO, self storage SEO, construction SEO, and law firm SEO, plus experience with SaaS, HR, and real estate companies. Local business in the Austin area? See our Austin SEO agency page. We also have local pages for other cities, from Dallas and Phoenix to Miami and New York: see all locations.
- Why do SEO plans require a Website Care plan?
Because SEO means changing your live site, and we make those changes only on sites we manage and back up. With Website Care, the team that runs your SEO also maintains the site, so technical fixes go live without waiting on a second vendor. Care plans start at $150/month, with a one-time $300 onboarding if we didn’t build your site. If it isn’t on a Care plan yet, we scope the technical baseline separately before SEO begins.
