ECA: PE Staffing Website Optimization, Brand Refresh & 100/100 PageSpeed Landing Pages

  • HR
/
  • Branding
  • Development
  • Support
  • UI/UX Design
Client

ECA is a specialized project staffing and executive search firm focused on private equity firms and PE portfolio companies. They came to us after a previous vendor failed to resolve persistent performance, security, and conversion issues on their corporate website.

Outcome
  • 90/100 Google PageSpeed score on the corporate website
  • 100/100 Google PageSpeed on two new landing pages
  • All website bugs, glitches, and security vulnerabilities resolved
  • Brand and logo modernized — reusable component library built
  • Dramatically increased inbound leads and calls to the sales team
  • Website, landing pages, and AWS infrastructure under ongoing Uwindi support
     

ECA specializes in project staffing and executive search for private equity firms and PE portfolio companies — a market where credibility and professionalism are non-negotiable. Their website told a different story: slow load times, persistent glitches, security vulnerabilities, and landing pages that weren’t converting. A previous vendor had worked on the site without resolving the core issues. ECA came to us for a comprehensive fix.

Eca Website Upgrade

We started with a detailed technical audit to find the actual root causes rather than treating symptoms. The audit uncovered bugs, outdated core modules and plugins, unresolved security vulnerabilities, unoptimized images and content, and no CDN or caching setup. We addressed all of it: fixed every bug and glitch, eliminated security vulnerabilities, updated the core framework and modules, removed unnecessary plugins, optimized all content and images, implemented CDN and caching, and migrated the site to a higher-performance server. The result was a 90/100 Google PageSpeed score — a significant improvement from where the site had been.

Google PSI Excellence Uwindi for ECA

With performance stabilized, we turned to the landing pages. ECA’s existing pages for interim finance and outsourced accounting services were underperforming — low conversion rates were reducing the return on their ad spend. We redesigned and rebuilt the first sections of three key landing pages, improving user flow, sharpening messaging, and replacing weak CTAs with action-oriented ones. The new landing pages were deployed on high-performance servers and achieved a 100/100 Google PageSpeed score.

The brand refresh followed. ECA’s visual identity had fallen behind the professional standard their target market expects. We modernized the logo while preserving the original concept, introduced fresh design elements, and built a library of reusable components to make future landing page development faster and more consistent.

ECA Logo Upgrade

Based on the results, ECA committed to a full website rebuild aligned with the new brand identity and an SEO campaign to strengthen organic visibility. The engagement has since expanded: Uwindi now handles ongoing support and maintenance for ECA’s website, landing pages, and AWS server infrastructure — ensuring performance, security, and uptime across the full stack.

Need a website and brand built to support executive search services? See how we approach HR and recruiting marketing.

Need a reliable team for ongoing website support, optimization, and development? See how we approach website support and maintenance.

A few months ago, we sought a new web development vendor and were recommended Uwindi. We’ve appreciated their responsiveness—previous vendors took almost a day to reply, which was too long when issues arose. Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters. Having an in-house design team is another advantage; it ensures seamless communication during project development and addresses potential issues early. Overall, Uwindi is a personable and fun group to work with, and they’ve successfully assisted us with several projects. I’m grateful for their work and the peace of mind they provide in maintaining our website. Thank you!

Reviews20
Kay Francoeur
Project Manager, ECA
Jen
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