ECA: PE staffing website optimization, brand refresh & landing pages that bring more leads
Google PageSpeed on two new landing pages
PageSpeed on the corporate site after the audit
landing pages rebuilt for interim finance and accounting
bugs, glitches or security holes left after the audit
ECA is a project staffing and executive search firm for private equity firms and PE portfolio companies, a market where credibility is non-negotiable. Its website was slow and glitchy, had security vulnerabilities and landing pages that did not convert, and a previous vendor had not fixed the core issues. ECA came to us for a comprehensive fix.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
From technical audit to 90/100 PageSpeed
We started with a detailed technical audit to find the actual root causes rather than treating symptoms. The audit uncovered bugs, outdated core modules and plugins, unresolved security vulnerabilities, unoptimized images and content, and no CDN or caching setup. We addressed all of it: fixed every bug and glitch, eliminated security vulnerabilities, updated the core framework and modules, removed unnecessary plugins, optimized all content and images, implemented CDN and caching, and migrated the site to a higher-performance server. The result was a 90/100 Google PageSpeed score — a significant improvement from where the site had been.
Rebuilding three underperforming landing pages
With performance stabilized, we turned to the landing pages. ECA’s existing pages for interim finance and outsourced accounting services were underperforming — low conversion rates were reducing the return on their ad spend. We redesigned and rebuilt the first sections of three key landing pages, improving user flow, sharpening messaging, and replacing weak CTAs with action-oriented ones. The new landing pages were deployed on high-performance servers and achieved a 100/100 Google PageSpeed score.
A modernized logo and a component library
The brand refresh followed. ECA’s visual identity had fallen behind the professional standard their target market expects. We modernized the logo while preserving the original concept, introduced fresh design elements, and built a library of reusable components to make future landing page development faster and more consistent.
Ongoing website and AWS support
We handled the website side of ECA’s marketing launch, and today we support its website and AWS server infrastructure: performance, security and uptime.
Need a website and brand built to support executive search services? See how we approach HR and recruiting marketing.
Need a reliable team for ongoing website support, optimization, and development? See how we approach website support and maintenance.
What ECA Partners got
- 90/100 Google PageSpeed score on the corporate website
- 100/100 Google PageSpeed on two new landing pages
- All website bugs, glitches, and security vulnerabilities resolved
- Brand and logo modernized — reusable component library built
- Dramatically increased inbound leads and calls to the sales team
- Website, landing pages, and AWS infrastructure under ongoing Uwindi support
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