97%
occupancy at MLP, one of Europe’s largest Class A warehouse owners (2017)
Also: Industrial City Park · Ice Land · N-Port · Kosmos Logistic · Ambar
Marketing for warehouses and industrial real estate that fills space without brokers
Uwindi is a marketing agency for warehouse operators, light industrial parks and industrial real estate owners, based in the Austin area. One team builds your site and runs your Google Ads, SEO and lead tracking, so tenants come to you direct. No white-label handoffs.
Tell us about your projectWe reply within one business day.
TOBY Award
our client’s industrial park, 2019, run with BOMA International
248,000 sq ft
sold before construction finished
129,000 sq ft
let in three months
What most warehouse operators struggle with
Too dependent on brokers
Every tenant comes through a broker and every deal costs a percentage; you have no channel of your own and no say over occupancy.
High vacancy, no inbound inquiries
Space sits empty and the phone is quiet: no site worth finding, no ads, no SEO, so tenants cannot find you.
No way to track where tenants come from
Some ads, maybe a website, and no idea which channel brings inquiries; the budget keeps going, the results stay unclear.
Competing on price instead of value
Without a clear position online, the only way to win a tenant is to undercut the next park, and that kills margin for years.
Why warehouse operators choose Uwindi as their marketing agency
Most agencies do not understand industrial real estate: generic ads, template sites, reports full of clicks while vacancy stays high. We know which keywords bring tenants and how to position a facility.
150–700+
inbound leads a month across our warehouse and storage clients, by facility type
Warehouses of about 129,000 sq ft filled within 6–9 months
0%
broker commission: a fixed monthly fee for marketing, ad spend goes to the platforms
Tracking shows your cost per inquiry
That’s the difference between depending on brokers and owning your tenant acquisition system.
How we help warehouse operators grow
Website & landing page
A site that shows your facility, services and availability, built to turn visitors into tour requests and inquiries.
PPC advertising
Google Ads for businesses searching for warehouse space in your area, on keywords that bring tenants, not job seekers.
SEO & content
Service, location and availability pages that bring qualified tenants to your site from industrial space searches.
Local SEO & Google Maps
A Google Business Profile per park, local citations and reviews, so you show up when businesses search near you.
Brand identity & positioning
Logo, identity and positioning that set your facility apart and earn trust with corporate tenants.
Analytics & lead tracking
Form and call tracking on every campaign, dedicated call tracking from $49 a month, so you see what each channel brings and costs.
Own your tenant pipeline
Unlike brokers, we do not take a percentage of a deal: you pay a fixed monthly fee for marketing, and ad spend goes to the platforms. Tracking shows your cost per inquiry, so you judge the return on your own numbers.
Our projects
Since 2015 we have built and run websites, SEO and ads for warehouse operators, industrial parks, cold storage and 3PL providers.
IC ParkLight industrial parks
A new light industrial park: 248,000 sq ft sold in the first 8 months of ads, nearly 3× the plan, before construction finished.
After seven months of advertising, we sold almost all the blocks in our first park. The Uwindi agency has been in charge of our marketing since 2018.
Andrey ZaslavskyStrategic Development Director, IC Park, 2019
More warehousing work
MLPClass A warehouse owner
One of Europe’s largest Class A warehouse owners: a tenant acquisition system that reached a record 97% occupancy, with no brokers.
Ice LandClass A cold storage
A new multi-temperature complex filled in three months: the first deal in week one of ads, 300%+ more calls and leads a month, and weekly leads from SEO since, without paid ads.
Kosmos LogisticWarehousing 3PL
Kosmos Logistic filled about 129,000 sq ft with new tenants in 3 months. Organic traffic grew 300%+ over 3 years.
N-PortIndustrial technopark
A landing page built during construction of a technopark with access to European and Asian markets: the first investor contracts were signed before the park opened.
MLP Web AppWarehouse management web app
Over 21 million sq ft of Class A space in one system: tenant and vacancy data, an occupancy map for every building, reports that took a week now instant.
Silmar Logistics3PL arm of a global logistics group
A 3PL landing page and ads for a group operating in 10+ countries: enterprise inquiries from month one and 1,000+ pallet storage requests.
Expand GroupInternational trade and warehousing
Two landing pages, SEO and search ads for a trade and warehouse firm serving European retailers, including Tom Tailor and Marc O’Polo.
Ambar AppSelf storage web app
A web app on the warehouse management system: WMS API, payments, CRM and delivery tracking. Small orders processed automatically; 3× profitability from the same space.
Other industries: Motic · ECA Partners · Talent Compass · Hogle & Missakian · ShareGo · Digital Wizards. Developing a residential or mixed project? See real estate marketing for developers.All 50 case studies
Fixed price · paid in stages
How we build your tenant acquisition system
We start every project with the numbers. Discovery takes about a week; the whole site, 8–10 weeks from kickoff. Stop after any stage and the work you paid for is yours.
What happensWhat you get
Discovery
Step 1
We study your buyers, your market and your current site, and do the payback math: your average deal, what a request will cost, and when the site pays off.
A written strategy: the payback math, the site map, how we position your services, a map of who holds your accounts, and what comes first. If the numbers don’t work, we tell you before anything is built. It’s yours whether or not you continue, and the $1,200 counts toward the site if it starts within 30 days.
Content
Step 2
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
Design
Step 3
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
Build and launch
Step 4
We build the site and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
Support
After launch
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
Want to see how this would run for your site?Tell us about your project
SEO for warehousing companies: rank for the searches tenants actually type
Tenants search “warehouse for rent in Columbus” or “50,000 sq ft industrial space for lease” and tour the first facilities they find. SEO is the channel that compounds; we build and run it with form and call tracking.
Keywords tenants type, not industry jargon
Location and type, size and class, specialty (cold storage, cross-dock, rail-served), each mapped to a page that can rank.
A page for every facility, building and unit type
Specs, availability, photos, floor plans and a tour request form; a park with seven locations gets seven pages, not one brochure.
Availability pages that rank and convert
“Warehouse space available in [city]” is a page, not a PDF, kept current as space frees up, so Google and tenants see what is free.
Content for the tenant’s decision
Cost per square foot guides, lease checklists and cold storage requirements: pages that rank and arm your leasing team.
Local SEO for every industrial park
A Google Business Profile per park, tenant reviews, consistent NAP and industrial directories: “warehouse near me” is a map search.
Reporting on inquiries and tours, not rankings
Calls, forms and tour requests from organic search by page and query: your report shows which keywords bring tenants.
MLP · Class A warehouses
See the case97%
occupancy, a record in the company’s history
9 years
of daily rental inquiries and minimal vacancy (2017)
Not sure SEO should come first?
For a new or half-empty facility we usually launch Google Ads first and let organic search compound. What’s included: our SEO management service. Selling 3PL services rather than leasing space? See 3PL & logistics marketing and our 3PL website checklist.
How to advertise warehouse space online — and get tenants without a broker
Listing platforms put your building next to dozens of competitors and route the inquiry through a broker. Your own campaign sends tenants to your page only: your photos, your specs, your phone number.
Google Ads built around lease intent
“Warehouse for rent [city]”, “industrial space for lease”, “cold storage for rent”; negatives cut jobs and forklifts, geo by drive time.
One landing page per facility or unit type
Ads land on the page with the exact space on offer, a tour form and a tracked number, not on the homepage.
Budgets that match the market
Management from $1,000 a month; ad spend paid to the platforms, $2,000–5,000 a month to start. First inquiries usually in 2–4 weeks.
Pre-leasing during construction
The best time to advertise a warehouse is before it opens: Industrial City Park sold 248,000 sq ft in eight months, mid-construction.
Retargeting and LinkedIn for large tenants
Remarketing for visitors of your space pages; LinkedIn campaigns for supply chain managers when the target is a 1,000+ pallet tenant.
Inquiries tracked to the source
Form and call tracking on every campaign with cost per inquiry and per tour; cost per signed lease with your CRM data.
Google Ads plans and what they include
See the serviceContract warehousing, self storage and the tools behind them
Not every warehouse business leases space. 3PL providers sell storage and fulfillment, self storage sells to individuals, and both run on software. We build for each on the same system.
Contract warehousing and fulfillment
Buyers compare capability, not square footage: Silmar Logistics’ page drew 1,000+ pallet inquiries. See our 3PL & logistics program.
Self storage inside a warehouse
Ambar, a self storage line of Kosmos Logistic, grew inbound leads from about 80 to 500+ a month. See self storage marketing.
Web apps for operators
MLP manages over 21 million sq ft in a web app we built; Ambar’s app made small orders profitable. See web applications.
500+
inbound leads a month
3×
unit profitability within a year
Cold storage and pharmaceutical warehouses
Tenants of cold and pharmaceutical storage decide on details, and if they have to search for them, fewer get in touch. From our work with cold storage and pharmaceutical warehouses, the site has to answer up front:
What you store
The product types you take (food, pharmaceuticals) and the ones you don’t.
Temperature
Your temperature zones and the range you hold, down to the lowest.
Equipment
The refrigeration equipment installed.
Price and handling
The price per pallet and the handling operations included.
For pharmaceutical storage
Your licenses, compliance with storage standards such as GDP, how you control and record temperature, and the clearances you hold for each product type. Pharmaceutical clients check these first, and their standards are stricter.
From our work
The most common mistake we see on cold storage sites is an unclear offer: no list of what you don’t store, no product specifics, no permits. If a tenant has to hunt for any of that, they’re less likely to get in touch.
Ice Land, a new Class A multi-temperature warehouse, let all its free space within three months. The site answered these questions, with a separate offer for each temperature segment.
We also built the website of Grando, a multi-temperature logistics complex of about 807,000 sq ft (2017), covering every temperature zone and service. The client’s in-house team ran the promotion, and the site brought them clients. What tenants check on any property website: commercial real estate website checklist.
The price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
Warehouse marketing pricing
Every project is scoped individually. Here’s where to start.
Website development
A custom site for your facilities: a page per building and unit type, availability, tour requests and tracked calls. It starts with Discovery, about a week, $1,200, credited to the site if it starts within 30 days.
from$7,5008–10 weeks
PPC advertising
Google Ads for businesses searching for warehouse space; ad spend paid to the platforms.
from$1,000/month
Not sure where to start?Tell us about your project
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Gareth ThomasCEO & Founder, A&O
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
Small tweaks he recommended that would make a large difference.
Rodney BrullothsCo-Founder, BXN
The site looks like us, not like a template.
Hilton KillFounder, Puff Drink Talk
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- What makes Uwindi different from other warehouse marketing agencies?
Uwindi works differently from other warehouse marketing agencies in three ways. We research first: your market, competing facilities and their offers, then the structure and the offer for every building and unit type. The conversion layer comes first: specs, availability, tour forms and tracked calls, because it drives both inquiries and SEO. Long-term work is normal for us: MLP (2017), Industrial City Park (2018). Our own call and lead tracking shows which campaigns bring inquiries. 150+ projects since 2015.
- How much do warehouse marketing services cost?
Warehouse marketing services at Uwindi cost $750 (one location), $2,000 or from $3,500 per month for SEO, and $1,000 (Focused) or $2,000 (Growth) per month for Google Ads management; Custom Ads start at $3,000/month or 15% of managed ad spend, whichever is greater. Ad spend is separate and paid directly to the ad platforms: $2,000–5,000/month recommended on Focused, $5,000–20,000 on Growth. SEO requires an active Website Care plan (from $150/month). A custom website starts at $7,500, after Discovery ($1,200, credited to the site).
- What’s included in warehouse marketing services?
Uwindi’s warehouse marketing services include Google Ads and SEO management, each with research, setup, optimization, monthly reporting and full account access. Ads plans add campaign build, ad copy, launch, and form and call-conversion tracking. SEO plans add an audit, a 90-day roadmap, technical monitoring, monthly sprints and AI-search (GEO) foundations. Websites, new pages, articles, landing pages, dedicated call tracking (from $49/month) and original photo or video are quoted separately. Ads, SEO Essentials and SEO Growth start with a 3-month term.
- Who is Uwindi not a fit for?
Uwindi is not a fit for warehouse operators who want everything included for $500 a month — our work is done by a team: strategy, design, ads and SEO. We are also not a fit if you need a template site without research and strategy, or a one-off launch with no long-term partnership. The right fit is an operator who treats marketing as an investment and wants a partner for years, as MLP did (2017).
- How do you advertise warehouse space online?
We advertise warehouse space with Google Ads on lease-intent keywords and send each click to the page for that facility or unit type, with form and call-conversion tracking; remarketing comes with Growth Ads, and new landing pages are quoted separately. Listing platforms can stay, but your own campaign sends tenants directly to you. First inquiries usually arrive within 2–4 weeks, though lead volume is not guaranteed. Recommended ad spend on Focused Ads is $2,000–5,000/month, paid directly to the platforms.
- Does SEO work for warehouse space and industrial parks?
Yes — when every building and unit type has its own page. Tenants search by location, size and type, such as “50,000 sq ft warehouse for lease” or “industrial space for lease near me”, so warehouse SEO maps each query group to a facility or availability page and updates it as space frees up. Kosmos Logistic grew organic visitors 300%+ over 3 years, and Ice Land now generates leads weekly from SEO, without paid ads.
- What does warehousing mean in marketing?
In marketing textbooks, warehousing is one of the physical distribution functions: storing goods so they are available when and where customers buy. This page covers a different meaning: marketing for the companies that own or run warehouse space, from websites and SEO to Google Ads.
