Landing pages, SEO & PPC for international trade & warehouse company
landing pages with CRM integration from day one
Expand Group is an international trade and warehouse services company whose clients include major European retailers such as Tom Tailor, Mustang and Marc O'Polo. Its outdated site did not reflect that market position, with no conversion-focused landing pages and no paid acquisition channel; it needed two landing pages, an improved main website, SEO foundations and paid ads to start generating inquiries.
Research behind the two landing pages
We started with competitor and audience research to understand how potential clients evaluate 3PL and international trade partners, and what objections needed to be addressed on the page. From this, we developed the marketing concept and structure for two dedicated landing pages — one for international trade services, one for warehouse and logistics.
Built with CRM integration
Both pages were built with CRM integration to automate lead collection from day one. The design prioritized a clear value proposition, intuitive user flow, and professional presentation appropriate for enterprise retail clients. Persuasive, concise copywriting was developed for each audience segment.
SEO and Google Ads after launch
After launch, we moved into SEO: extensive keyword research, content and metadata optimization, technical improvements, and internal linking to support long-term organic visibility. In parallel, we set up Google Ads campaigns — competitor research, ad creatives, retargeting for return visitors, and A/B testing of multiple ad versions to identify best performers.
Refreshing the main site and navigation
Beyond the landing pages, we also improved the main website: updated structure and navigation, refreshed the design, and optimized key pages for conversion. The result is a digital presence that now matches Expand Group's level in the market and has opened a new, measurable client acquisition channel.
Working with 3PL or logistics clients and need a website that converts? See how we approach 3PL and logistics marketing.
What Expand Group got
- Two landing pages built with CRM integration
- Google Ads campaigns launched and generating targeted inquiries
- SEO-optimized pages with keyword research and internal linking
- Main website structure and design improved
- Retargeting and A/B testing implemented from day one
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