Silmar Logistics: 3PL & warehousing landing page for a global logistics group
pallet places in one inquiry, from month one
promised for a storage cost calculation
buyer segments served on one page
core pain points answered in one block
Silmar Logistics is the 3PL and warehousing arm of Silmar Group, an international logistics operator founded in 1998 with offices in 10+ countries, including Germany, Spain, Italy, China, Israel and the UAE, handling worldwide container transport, multimodal freight, customs clearance and supply chain management for major industrial and manufacturing clients. Silmar Logistics runs Class A warehouses in several locations with responsible storage, fulfillment, cross-docking and full 3PL services, and needed one landing page that packages all of it and brings inbound leads through paid search.
Research into how logistics buyers decide
We started with a deep review of the warehousing market and the specific decision criteria of logistics buyers at scale: cost per pallet, flexibility, documentation, geographic reach, and accountability. That research shaped the entire page architecture. The hero section leads with a clear offer — responsible storage from 1 pallet place in Class A facilities — alongside an immediate lead capture form promising a cost calculation within 15 minutes.
Structuring the page for every buyer type
The page is structured to serve multiple buyer types simultaneously: e-commerce and marketplace sellers, manufacturers and trading companies, distributors and importers, industrial suppliers, pharma and FMCG, and startups needing infrastructure without capital investment. Each segment gets specific messaging without the page feeling fragmented. A dedicated warehouse overview section presents each facility individually — location, capacity, specifications, and a direct CTA to book a site visit.
Four pain points and the global network
A "Your challenges — our solutions" block addresses the four core pain points of enterprise logistics buyers: high fixed costs of owning infrastructure, supply chain management complexity, operational inefficiency and staffing, and incident risk during storage and transit. The international scale of Silmar Group — multimodal routes, customs expertise, a global agent network — is positioned as the key differentiator that a standalone warehouse operator simply cannot offer.
Services listed and storage costs down 28%
The page includes a full service taxonomy: warehouse logistics, delivery by sea, rail, air, and road, special cargo handling, cross-docking, fulfillment, customs clearance, and supply chain analytics. A results section anchors the claims in specifics — 28% average cost reduction on storage, 5–15% reduction in total logistics spend, delivery time reduced from 4 days to 1.5 days.
Enterprise inquiries from month one
Lead capture forms are distributed across multiple conversion points with a free logistics audit offer as the primary CTA. The page launched and qualified enterprise-level inquiries started coming in from month one — including storage requirements exceeding 1,000 pallet places.
Running a 3PL or warehousing company? See how we approach website design for logistics companies and warehousing marketing.
What Silmar Logistics got
- Dedicated 3PL landing page built from scratch — international positioning, full service packaging, multi-segment structure
- Warehousing facilities presented individually with specs, capacity, and location CTAs
- Contextual PPC campaigns launched across commercial warehousing and logistics keywords
- Enterprise-level inbound leads from month one, including 1,000+ pallet storage inquiries
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The landing page rebuilt after an audit: a multiple return on marketing spend
Sales started during construction: about 248,000 sq ft of light industrial space sold in eight months, nearly 3× the plan; a ProEstate award; all seven parks promoted.
LIST Logistic had the product: about 129,000 sq ft Class A warehouse, 15 years, 80+ clients. Uwindi built the 3PL landing page and PPC campaign.
