LIST Logistic had been operating since 2008 with a strong product — 12,000 m² of Class A warehousing, 80+ client companies, WMS integration, and full material liability coverage. Their existing website couldn’t carry that weight. The brief was to build a dedicated 3PL landing page and a paid search system to generate inbound leads from companies actively looking for responsible storage and 3PL services.
Researching how logistics managers evaluate warehouses
We started with deep market research into the warehousing segment — mapping buyer types, decision criteria, and how logistics managers actually evaluate storage partners. That informed everything: page structure, messaging hierarchy, and offer framing. The result wasn’t a generic “services” page — it was a purpose-built sales tool for a specific audience with specific objections.
Video first, pricing published openly
The landing page opens with an autoplay video that immediately shows the facility — the scale, the equipment, the operation. In a trust category like warehousing, seeing the actual warehouse in the first few seconds does more than any headline. The problem/solution carousel below addresses the core pain points logistics managers face: overpaying for fixed costs, lack of transparency, inability to scale seasonally, and accountability gaps. Pricing is published openly — a deliberate competitive signal in a market where most operators hide their rates.
Services, client segments and lead forms
The full page covers responsible storage services, fulfillment, cross-docking, oversized cargo, transport, and client segmentation by business type. Lead capture forms with a 10-minute response commitment are placed at multiple conversion points throughout. The client saw the result immediately — the site represented their operation at a level their old website never could.
PPC campaigns segmented by buyer type
For advertising, we built and launched contextual PPC campaigns targeting commercial logistics keywords — responsible storage, 3PL operator, pallet storage. Campaigns were segmented by buyer type: manufacturers and importers, distributors, e-commerce and marketplace sellers. Qualified inbound leads started coming in — companies with real storage requirements matching the client’s infrastructure and capacity.
Working with a warehousing or 3PL company? See how we approach warehousing and logistics marketing.
