LIST Logistic had been operating since 2008 with a strong product — 12,000 m² of Class A warehousing, 80+ client companies, WMS integration, and full material liability coverage. Their existing website couldn’t carry that weight. The brief was to build a dedicated 3PL landing page and a paid search system to generate inbound leads from companies actively looking for responsible storage and 3PL services.
We started with deep market research into the warehousing segment — mapping buyer types, decision criteria, and how logistics managers actually evaluate storage partners. That informed everything: page structure, messaging hierarchy, and offer framing. The result wasn’t a generic “services” page — it was a purpose-built sales tool for a specific audience with specific objections.
The landing page opens with an autoplay video that immediately shows the facility — the scale, the equipment, the operation. In a trust category like warehousing, seeing the actual warehouse in the first few seconds does more than any headline. The problem/solution carousel below addresses the core pain points logistics managers face: overpaying for fixed costs, lack of transparency, inability to scale seasonally, and accountability gaps. Pricing is published openly — a deliberate competitive signal in a market where most operators hide their rates.
The full page covers responsible storage services, fulfillment, cross-docking, oversized cargo, transport, and client segmentation by business type. Lead capture forms with a 10-minute response commitment are placed at multiple conversion points throughout. The client saw the result immediately — the site represented their operation at a level their old website never could.
For advertising, we built and launched contextual PPC campaigns targeting commercial logistics keywords — responsible storage, 3PL operator, pallet storage. Campaigns were segmented by buyer type: manufacturers and importers, distributors, e-commerce and marketplace sellers. Qualified inbound leads started coming in — companies with real storage requirements matching the client’s infrastructure and capacity.
Working with a warehousing or 3PL company? See how we approach warehousing and logistics marketing.
