LIST Logistic: 3PL landing page & PPC campaign for a Class A warehouse
Class A facility the page sells
response promise on every lead form
buyer segments in the PPC campaigns
LIST Logistic is a 3PL warehousing operator, in the market since 2008, serving 80+ companies from a Class A facility of about 129,000 sq ft with WMS integration and full material liability coverage. Its legacy website could not carry that weight, and it had no inbound lead generation for its responsible storage and 3PL services.
Researching how logistics managers evaluate warehouses
We started with deep market research into the warehousing segment — mapping buyer types, decision criteria, and how logistics managers actually evaluate storage partners. That informed everything: page structure, messaging hierarchy, and offer framing. The result wasn't a generic "services" page — it was a purpose-built sales tool for a specific audience with specific objections.
Video first, pricing published openly
The landing page opens with an autoplay video that immediately shows the facility — the scale, the equipment, the operation. In a trust category like warehousing, seeing the actual warehouse in the first few seconds does more than any headline. The problem/solution carousel below addresses the core pain points logistics managers face: overpaying for fixed costs, lack of transparency, inability to scale seasonally, and accountability gaps. Pricing is published openly — a deliberate competitive signal in a market where most operators hide their rates.
Services, client segments and lead forms
The full page covers responsible storage services, fulfillment, cross-docking, oversized cargo, transport, and client segmentation by business type. Lead capture forms with a 10-minute response commitment are placed at multiple conversion points throughout. The client saw the result immediately — the site represented their operation at a level their old website never could.
PPC campaigns segmented by buyer type
For advertising, we built and launched contextual PPC campaigns targeting commercial logistics keywords — responsible storage, 3PL operator, pallet storage. Campaigns were segmented by buyer type: manufacturers and importers, distributors, e-commerce and marketplace sellers. Qualified inbound leads started coming in — companies with real storage requirements matching the client's infrastructure and capacity.
Running a 3PL or warehousing company? See how we approach 3PL web design and marketing and warehousing marketing.
What LIST Logistic got
- 3PL landing page built from scratch — market research, conversion-focused structure, video
- Contextual PPC campaigns launched across commercial warehousing keywords
- Qualified inbound leads generated — manufacturers, distributors, importers
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