Repirex: appliance repair brand & landing page for a Los Angeles startup

The letter E as a washing drum

We started with the logo. Analyzing Repirex's core services — washer and dryer repair — we found a simple but effective creative solution: the letter "E" in the Repirex name was stylized to look like a washing machine drum. The result is instantly recognizable, visually unique among competitors, and works cleanly across all media. A logo that communicates the service before a word is read.

A mobile-first page built around booking

The landing page design was built entirely around conversion. Minimalist layout with no visual noise — every element serves a purpose and points toward booking a service. CTAs were placed strategically based on user flow, typography and contrast were tuned to guide attention, and the mobile experience was treated as the primary one: in the appliance repair category, most customers search and book from their phones.

Local SEO and PageSpeed near 100%

Local SEO was built into the technical foundation from the start: semantic HTML, optimized meta tags, structured data for local business, and content targeting Los Angeles appliance repair queries. Performance was a priority throughout — after optimization, the site scores near 100% on Google PageSpeed Insights, which directly affects both search rankings and conversion rates.

AI images and what comes next

Since the client had no photography at launch, we used AI-generated images aligned with the brand style to give the site a professional look immediately. A real photoshoot is planned as a next step to replace them with authentic visuals as the business grows. Google Ads, SEO promotion for local queries, and CRM integration are in the pipeline.

Launching a local service business and need a brand and site that works from day one? See how we approach website development.