1 team
fixes the foundation first: positioning, portfolio, proof and a clear path to contact
Then the campaigns send qualified traffic to a site built to close
Construction marketing for general contractors, design-build firms and home builders
Uwindi is a construction marketing agency for companies that win work by project: commercial general contractors, design-build firms and premium home builders. Most of your work comes through referrals, bids and tenders. We build the website the architect, procurement and the owner’s representative check before they shortlist you, then run the SEO, AI search and Google Ads for the work you can win online. One team, no white-label handoffs.
Tell us about your projectWe reply within one business day.
3×
four clients tripled conversion, ad return or revenue
150+
projects since 2015
#1
on Clutch in Austin: conversion optimization, landing pages
What most construction companies struggle with online
Spending on ads but leads aren’t coming in
Budget goes to Google every month and the phone is quiet. The ads are rarely the problem; the site they send traffic to is.
Website that can’t convert a visitor into a call
No clear services, no portfolio, no reviews, no next step: a client lands, leaves in seconds and calls a more credible competitor.
All projects still come from referrals
Word of mouth got you this far, but when referrals slow down the pipeline empties. There is no channel you own and control.
No way to stand out from dozens of competitors
Every contractor claims experienced, reliable and on budget. Without proof you look like everyone else and compete on price.
What owners, architects and procurement check before a bid
Each person on the other side checks a different part of your site. The architect looks at the level of your projects. Procurement looks at prices, documents and your commercial proposal. The owner’s representative judges the company as a whole. Many of them never call: if the site doesn’t answer their questions, they move on.
So the site carries everything prequalification asks for:
Project cards by sector, because a water treatment plant, an office building and a shopping center are different jobs
Your team and experience
Certifications and clearances
Bonding capacity
Licenses and insurance
A clear way to request documents or a proposal
The problem isn’t your ads. It’s what happens after the click
Most contractors we talk to run Google Ads, spend $2,000–5,000 a month and get almost nothing back. The problem is almost always the site the ads send traffic to; we fix that first, then drive traffic.
8–10 weeks
to a live custom site, Discovery included
Google Ads launch right after
2–4 weeks
to the first inquiries from Google Ads, as a rule, once the site converts
Local SEO compounds from month three to six
That’s why our clients don’t just get more traffic. They get more projects.
How we help construction companies win more projects
In construction most work still comes through referrals and relationships. A referral still ends on your website: the person you were recommended to opens it and decides whether you’re a serious company. That’s why we build the site to answer every question first, then add SEO, AI search and ads for the work you can win online.
Website that converts
Clear services, a strong portfolio, client reviews and a frictionless path to contact: the foundation everything else is built on.
PPC advertising
Google Ads for developers, homeowners and project managers searching for contractors in your area, on a site that converts.
SEO & AI search
Google Business Profile, listings, and project and sector pages, for the searches owners and architects run in Google and in AI assistants when they look for a contractor for their kind of project.
Portfolio & project showcase
Your completed projects turned into a visual portfolio that shows what you are capable of before the first call.
Brand identity & positioning
Logo, identity and positioning that make your company look as professional as your work.
Analytics & lead tracking
Call tracking, form tracking and campaign analytics, so you see which channels bring projects and where the budget works.
Fix the foundation first
A $5,000 a month ad budget sent to a weak website is $5,000 wasted. The site is the investment that makes everything else work, so we build or rebuild it before a single ad goes live.
Our projects
Since 2015 we have built brands and websites for a commercial builder and a custom home builder, and sales sites for the communities they build.
GK NeoCommercial construction
A name, a brand and a site with a construction cost calculator, built to compete for government tenders: more invitations followed.
More construction work
RazvitieCustom home builder
Sixteen years of premium custom homes and a site that did not match: an architecture-first website that moves the right buyer from browsing to a conversation, with lead forms routed to the CRM.
Romanov GardenCountryside community
A landing page for a luxury community by the same group: lifestyle-first design and cultural positioning, so buyers arrive for site visits already decided.
Other industries: Motic · ECA Partners · Talent Compass · Hogle & Missakian · ShareGo · Digital WizardsAll 50 case studies
Fixed price · paid in stages
How we build your project pipeline
We start every project with the numbers. Discovery takes about a week; the whole site, 8–10 weeks from kickoff. Stop after any stage and the work you paid for is yours.
What happensWhat you get
Discovery
Step 1
We study your buyers, your market and your current site, and do the payback math: your average deal, what a request will cost, and when the site pays off.
A written strategy: the payback math, the site map, how we position your services, a map of who holds your accounts, and what comes first. If the numbers don’t work, we tell you before anything is built. It’s yours whether or not you continue, and the $1,200 counts toward the site if it starts within 30 days.
Content
Step 2
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
Design
Step 3
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
Build and launch
Step 4
We build the site and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
Support
After launch
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
Want to see how this would run for your site?Tell us about your project
Construction SEO and AI search: get found by the companies that hire you
For general contractors, design-build firms and home builders: SEO and AI search built around the projects you want more of, for the searches owners, architects and procurement run when they look for a contractor for that kind of work.
Google Business Profile + service-area pages
One profile optimized end to end, and on-page work on your service and location pages, matched to what local buyers search.
Project pages by sector
A page for each sector you build in, such as office buildings, retail centers, industrial or water treatment, and custom homes, each with real projects and photos; core listings and a review-request system.
What the first 90 days include
An audit and a prioritized 90-day roadmap, analytics and Search Console setup, one or two sprints a month, a monthly scorecard.
Construction SEO
$750 or $2,000 a month; multi-location programs from $3,500. AI search readiness in every plan, no setup fee, a three-month initial term, then month to month; requires a Website Care plan. What’s included: our SEO management service. See SEO for construction companies.
Construction company website design
We’re based in Leander, just north of Austin, and take projects anywhere in the US. Wherever you are, the approach is the same: be found for the work you do, then turn the visit into a bid.
Project galleries and proof up front
Finished-project galleries, licenses, insurance, reviews and the areas you serve, so a developer can qualify you in a minute.
Quote and estimate forms that produce bids
Short request forms routed to your inbox, or to your CRM on a custom build, with call tracking from $49 a month.
Fast, mobile-first sites for contractors and builders
Every page loads fast and works on a phone, for the people who check you between meetings or from a job site.
A custom site starts at $7,500
Discovery first, then design, build and launch: services, a project portfolio, quote and bid paths, analytics, the SEO foundation, a walkthrough and a one-year warranty. A typical project for a company with many projects and a complex structure is $10,000–15,000.
What a site includes and how it is paid
See the serviceThe price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
Construction marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity that makes your company look as good as your work.
from$1,00010 business days
Website development
A custom site with services, a project portfolio, reviews and quote and bid paths. It starts with Discovery, about a week, $1,200, credited to the site if it starts within 30 days.
from$7,5008–10 weeks
PPC advertising
Google Ads for developers and property owners searching for contractors; ad spend paid to the platforms.
from$1,000/month
A construction company site with many projects and a complex structure typically lands at $10,000–15,000. What moves the price: the number of projects and the structure, design rounds, how much custom design you need, and development such as project filters or qualification forms.
Not sure where to start?Tell us about your project
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Gareth ThomasCEO & Founder, A&O
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
Small tweaks he recommended that would make a large difference.
Rodney BrullothsCo-Founder, BXN
The site looks like us, not like a template.
Hilton KillFounder, Puff Drink Talk
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- What makes Uwindi different for construction companies?
We start with research, not design: your market, the contractors you lose bids to, their sites and offers. Then we build the structure and the conversion layer, the part that decides whether a visitor calls, and only then drive traffic. For GK NEO that meant a site and a cost calculator that brought more public-tender invitations; for Razvitie, a custom-home site with lead forms routed to the CRM. Since 2015 and 150+ projects, we stay on as a long-term partner.
- Where do construction companies get work, and what does the website change?
Mostly through referrals, relationships and bids. The website is where every one of those leads checks you before they call. When it answers the architect, procurement and the owner’s representative, more of them get in touch.
- Do you only work with construction companies in Austin?
No. We’re based in Leander, just north of Austin, and take projects anywhere in the US. In the Austin area we can also meet on site.
- How much does construction SEO or a contractor website cost?
Construction SEO is $750 or $2,000 per month, AI-search (GEO) foundations included, or from $3,500 for multi-location and custom programs; standard plans run on a 3-month initial term and require Website Care ($150 or $300 a month). A contractor website starts at $7,500 after Discovery ($1,200, credited to the site); a typical project for a company with many projects and a complex structure is $10,000–15,000. Google Ads management is $1,000 or $2,000 per month, or from $3,000 (15% of managed ad spend if greater); ad spend is separate.
- What’s included in construction SEO and a contractor website?
Every construction SEO plan starts with an audit and a prioritized 90-day roadmap, then runs one optimization sprint a month on the $750 plan or up to two on the $2,000 plan, with an emailed monthly scorecard. Not included unless scoped separately: new service or location pages, copywriting, paid directories and Google Ads. A contractor website includes forms, analytics, the technical SEO foundation and a 1-year limited warranty; Website Care is billed separately.
- How long does it take to see results?
A custom site goes live in 8–10 weeks from kickoff, Discovery included. Google Ads typically bring the first inquiries within 2–4 weeks of launch. Local SEO shows first movement in 3–6 months and stable growth in 6–12: we start with a 90-day roadmap and report monthly, and we do not guarantee rankings, traffic or lead counts. We sequence the work so paid traffic can bring inquiries while organic assets are built.
- Do you work with roofers, HVAC or remodeling contractors?
No. We work with construction companies that sell by project: commercial general contractors, design-build firms and home builders. Home-service trades need a different kind of marketing, and specialists do it well.
- Who is Uwindi not a fit for?
Contractors who want everything included for $500 a month — we work as a team, and that is not what a team costs. Anyone who wants a template site without research or a strategy behind it. And companies looking for a one-off vendor rather than a partner: our best work comes from years together, not a launch. If that is you, we will say so on the first call.
