$50–150
per click in legal, one of the most expensive categories in Google Ads
A weak site turns that spend into nothing
Digital marketing for small & mid-size law firms
Uwindi is a marketing agency for small and mid-size law firms, based in the Austin area. One team builds the site that turns visitors into consultations, then runs the Google Ads and the local SEO. No white-label handoffs.
Tell us about your projectWe reply within one business day.
3×
four clients tripled conversion, ad return or revenue
150+
projects since 2015
Top 10
on Clutch for digital marketing for attorneys in Texas
What most law firms struggle with online
You’re paying $50–150 per click and converting almost none of it
Legal is among the most expensive categories in Google Ads; if the site does not earn trust at once, the budget buys no consultation.
Website looks like every other firm in your city
The same courthouse photo, the same “experienced and aggressive” headline, nothing that says why your firm is right for this case.
Clients search by practice area, not by your name
“Divorce attorney Austin”, “personal injury lawyer near me”: if you do not rank for those terms, you do not exist at that moment.
Referrals and word of mouth have a ceiling
A strong reputation caps growth at the size of your network. Outside it, people go to Google, and finding you depends on the site.
The problem isn’t your reputation. It’s whether strangers can see it
Legal clients decide under stress: something has gone wrong and they need someone to trust, fast. That trust is won or lost on your site before they read a word of your bio.
1 page
per practice area, always: written for the client’s situation and the terms they search
A generic “Services” page neither ranks nor converts
1 team
builds the site first, then runs the Google Ads and the local SEO that send clients to it
Attorney bios that read like people, not resumes
The firms that grow aren’t the ones with the biggest ad budgets. They’re the ones whose site earns trust fast enough.
How we help law firms attract and convert more clients
Website that converts
Clear practice areas, attorney profiles that build trust, client reviews, case results where allowed and an easy path to a consultation.
PPC advertising
Google Ads for people searching for representation in your practice areas and city, with call tracking and pages built to convert.
SEO & local visibility
Google Business Profile, practice area pages, citations and content, so not every lead depends on paid spend.
Attorney profiles & credibility pages
Bio pages that feel human and authoritative: credentials, background, approach, the detail that makes a client trust you.
Brand identity & positioning
Who you serve, what you do differently and why someone should choose you over the firm two results above you.
Analytics & lead tracking
Call tracking, form tracking and campaign analytics, so you know which practice areas and campaigns bring consultations.
In legal, trust is the product
No one hires an attorney from a site that looks unfinished. Where a single retained client is worth thousands of dollars, the website is the first test of whether you can be trusted with a serious problem.
Our projects
Since 2015 we have built brands and websites for firms whose clients decide on trust: a litigation and business law firm, an M&A adviser.
Hogle & MissakianLitigation and business law
A law firm’s brand and an SEO-structured site it grows itself, no developer needed
More law firm work
Other industries: Motic · ECA Partners · Talent Compass · ShareGo · Digital Wizards · Puff Drink TalkAll 50 case studies
How we work
Fixed price · paid in stages
Our own team of 13 works with you from the Austin area, with no white-label handoffs and the price fixed in writing before you pay. A five-page site takes 3–4 weeks, a custom site 8–10, and you approve every page design before we build. At launch, old addresses are redirected and your team gets an admin walkthrough. Support is free for the first month, build defects are fixed for a year, and you can stop after any stage and keep the work you paid for.
The price is fixed in writing before you pay anything.
Stop after any stage and keep the work you paid for.
Law firm marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity as credible as your track record, apart from every generic firm in your market.
from$1,00010 business days
Website development
A five-page site with practice area pages and attorney profiles; custom builds from $7,500.
$3,8003–4 weeks
PPC advertising
Google Ads for people searching for representation in your practice areas; ad spend paid to the platforms.
from$1,000/month
Not sure where to start?Tell us about your project
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Gareth ThomasCEO & Founder, A&O
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Kay FrancoeurDirector, ECA Partners
Small tweaks he recommended that would make a large difference.
Rodney BrullothsCo-Founder, BXN
The site looks like us, not like a template.
Hilton KillFounder, Puff Drink Talk
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
- Do you work with law firms in Austin?
Yes. We work with solo attorneys and small to mid-size firms in the Austin area and across the US. Our published law firm work is Hogle & Missakian, a litigation and business law firm in Idaho and California; the same build and the same playbook apply to personal injury, family law, criminal defense and business practices.
- Legal ads are expensive — is it worth it?
Only if the website converts. A $100 click to a weak website is $100 wasted. We start by fixing the conversion foundation — then running ads to a site that’s actually built to turn that click into a consultation request.
- What practice areas do you work with?
Personal injury, family law, criminal defense and business law are the practices we build for most often. If you are in a different practice area, reach out: we will tell you honestly whether we can help.
- How much should a law firm budget for Google Ads?
We recommend $2,000–5,000 a month in ad spend (Focused Ads); lower budgets are reviewed for fit. Austin clicks explain the floor: about $33 for “divorce lawyer austin” and $30 for “family lawyer austin”, so $2,000 buys about 60 clicks on divorce searches. Employment law (about $9 a click) and estate planning (about $7) stretch the same budget roughly four to five times further. Below that range it’s hard to gather enough data to optimize. Ad spend is paid directly to the platforms and is separate from the management fee.
- Do you build separate pages for each practice area?
Yes, always. In Austin each practice area is its own search, with its own size and price: “divorce lawyer austin” gets about 3,600 searches a month, “immigration lawyer austin” 1,900, “employment lawyer austin” 1,600, “estate planning attorney austin” 590 and “business lawyer austin” 320. A generic Services page can’t rank for all of them, so each practice area gets its own page, written for the client situation and the search terms behind it.
- How do you handle attorney ethics rules around advertising?
We’re familiar with bar association guidelines on legal advertising. All copy we write avoids prohibited claims, guarantees, or misleading language. You review and approve everything before it goes live.
