Digital marketing for small & mid-size law firms
Uwindi is a marketing agency for small and mid-size law firms, based in the Austin area. One team builds the site that turns visitors into consultations, then runs the Google Ads and the local SEO. No white-label handoffs.
conversion, return on ad spend or revenue, for four clients
projects since 2015
on Clutch in Austin: conversion optimization, landing pages
What most law firms struggle with online
Legal is among the most expensive categories in Google Ads; if the site does not earn trust at once, the budget buys no consultation.
The same courthouse photo, the same “experienced and aggressive” headline, nothing that says why your firm is right for this case.
“Divorce attorney Austin”, “personal injury lawyer near me”: if you do not rank for those terms, you do not exist at that moment.
A strong reputation caps growth at the size of your network. Outside it, people go to Google, and finding you depends on the site.
The problem isn’t your reputation. It’s whether strangers can see it
Legal clients decide under stress: something has gone wrong and they need someone to trust, fast. That trust is won or lost on your site before they read a word of your bio.
The firms that grow aren’t the ones with the biggest ad budgets. They’re the ones whose site earns trust fast enough.
How we help law firms attract and convert more clients
Clear practice areas, attorney profiles that build trust, client reviews, case results where allowed and an easy path to a consultation.
Google Ads for people searching for representation in your practice areas and city, with call tracking and pages built to convert.
Google Business Profile, practice area pages, citations and content, so not every lead depends on paid spend.
Bio pages that feel human and authoritative: credentials, background, approach, the detail that makes a client trust you.
Who you serve, what you do differently and why someone should choose you over the firm two results above you.
Call tracking, form tracking and campaign analytics, so you know which practice areas and campaigns bring consultations.
No one hires an attorney from a site that looks unfinished. Where a single retained client is worth thousands of dollars, the website is the first test of whether you can be trusted with a serious problem.
Our projects
Since 2015 we have built brands and websites for firms whose clients decide on trust: a litigation and business law firm, an M&A adviser.
Brand identity and a website built as a platform: SEO-structured architecture and service page templates the firm grows itself.
Read the caseMore law firm work
How we build your client acquisition system
A custom site takes 8–10 weeks from kickoff; a five-page site takes 3–4. Stop after any stage and the work you paid for is yours.
We study your buyers, your market and your current site.
You get the site map and the plan: how we position your services and what comes first.
We draft the key pages from what you already have: your presentations, your emails and our discovery call.
You add what only you know. We edit your content and finish it together.
We set the style first, then design every page.
You approve the design before we build it. Edits are included; most projects need one or two rounds.
We build the site to score 98–100 on Google PageSpeed and redirect every old address, so links and search results keep working.
You get a walkthrough of the admin, so your team edits the site without a developer. The site, the code and every account are yours.
We support the site for a month at no charge and fix build defects for a year. After that, a care plan, SEO and ads are optional.
You keep one team for the site and its marketing. Most clients stay with us for years.
Law firm marketing pricing
Every project is scoped individually. Here’s where to start.
Brand identity
A visual identity as credible as your track record, apart from every generic firm in your market.
Website development
A five-page site with practice area pages and attorney profiles; custom builds from $7,500.
PPC advertising
Google Ads for people searching for representation in your practice areas; ad spend paid to the platforms.
Tells it like it is, doesn’t allow you to waste any time going down the wrong road.
Uwindi’s team is quick to respond via BaseCamp and phone for urgent matters.
Small tweaks he recommended that would make a large difference.
The site looks like us, not like a template.
Right after launch we started getting real booking requests from homeowners and property managers.
Michael BrockFounder & CEO, PristikaBased on our very positive experience, we will definitely expand the areas of our cooperation.
Jojo DeaMarketing Manager, MoticYou ask,
we answer
Yes. We work with solo attorneys and small to mid-size firms in the Austin area and across the US. Our published law firm work is Hogle & Missakian, a litigation and business law firm in Idaho and California; the same build and the same playbook apply to personal injury, family law, criminal defense and business practices.
Only if the website converts. A $100 click to a weak website is $100 wasted. We start by fixing the conversion foundation — then running ads to a site that’s actually built to turn that click into a consultation request.
Personal injury, family law, criminal defense and business law are the practices we build for most often. If you are in a different practice area, reach out: we will tell you honestly whether we can help.
PPC generates first consultation requests within 2–4 weeks of launch. SEO builds meaningful organic visibility over 4–6 months. Website improvements affect conversion from day one.
Depends on what you have. Sometimes targeted improvements to key pages are enough. Other times a full rebuild is faster and cheaper in the long run. We’ll give you an honest assessment after reviewing your current site.
We recommend $2,000–5,000/month in ad spend for legal (Local Ads); lower budgets are reviewed for fit. Below that it’s difficult to gather enough data in competitive legal markets to optimize properly. Ad spend is paid directly to the platforms and is separate from the management fee.
Yes. We implement review request workflows that make it easy to collect reviews from satisfied clients — which directly impacts local SEO rankings and the credibility of your site.
Yes, always. A single generic “Services” page doesn’t rank and doesn’t convert. Each practice area gets its own dedicated page — written for the specific client situation, optimized for the specific search terms.
We’re familiar with bar association guidelines on legal advertising. All copy we write avoids prohibited claims, guarantees, or misleading language. You review and approve everything before it goes live.
- A few lines are enough.
- The founder reads every request himself and replies within one business day.
- Then a 20‑minute call to see whether we are a fit; if we are not, we tell you straight.