The challenge was real: three empty warehouse buildings, 12,000 m² total, in a location with poor road access and strong competition. Every month of vacancy was a direct financial loss.
We started by developing a marketing strategy and value proposition — mapping out the range of 3PL services and framing them clearly for different types of businesses: production, e-commerce, distribution. Based on this, we built a multi-page website presenting warehousing, distribution, and delivery services. We also integrated a tenant personal account directly into the site — giving smaller clients a convenient way to manage their cargo, which became a genuine competitive differentiator.
On the operational side, we implemented a CRM, built out the sales pipeline, and connected all communication channels into one system — website forms, phone, and messengers — with automated deal progression through the funnel.
For traffic, we ran parallel tracks: SEO promotion in a competitive market and paid advertising including remarketing to audiences of competitor warehouse sites. Over three years, organic visitor numbers grew by more than 300%. We also organized a full video shoot of the facility — ground level and drone footage — and developed corporate vehicle fleet branding.
Within 3 months of launch, all 12,000 m² were occupied by new tenants. The client eliminated their dependence on real estate brokers and now has a fully manageable system to attract new tenants whenever vacancy appears. We continue to provide SEO management and digital marketing support to this day.
Need to fill your warehouse and reduce broker dependency? See how we approach warehousing and logistics marketing.
