Reworking another agency’s output is always harder than starting from scratch — you’re inheriting someone else’s decisions along with their mistakes. A&O’s Elementor landing page had structural issues that went beyond visual design: poor optimization, bloated code, and a conversion layer that wasn’t doing its job. We agreed to take it on because we knew the 3PL and warehousing space well, and the brief was clear — fix what was broken and build something that would actually perform.
We started with a detailed technical and marketing audit to understand exactly where the page was losing visitors and why the conversion rate was low. From the audit, we identified specific growth points and proposed a new concept built around those findings rather than around aesthetic preferences.
With the concept approved, we rebuilt the landing page on WordPress using the BEM methodology and CSS variables — creating a managed, scalable design system that the client can extend without specialist involvement. We optimized colors, contrasts, spacing, and element proportions based on UI/UX best practices, and strengthened the conversion layer throughout. Security was built in from the start: knowing that over 50% of internet traffic is spam and bot activity, we implemented spam protection before any advertising traffic hit the page.
Technical performance was a priority. The rebuilt site loads fast, works across all devices and browsers, and is built to scale as A&O grows — adding new services, markets, or traffic sources without rebuilding from scratch.
We continue to maintain the site and integrations. An advertising campaign targeting A&O’s expansion markets is currently in preparation with our London-based partners.
Working in 3PL or fulfillment and need a site that converts your ad traffic? See how we work with 3PL and logistics companies.
