Self-storage web app: full WMS integration & 3× profitability for Ambar
warehouse profitability from the same space
pallets per customer, handled automatically
live since then, maintained and expanded
Ambar is a self-storage business inside a large Class B warehouse. After paid advertising filled the facility with B2B tenants, the next question was profitability: individual customers storing 1–10 pallets had nowhere to go in the large-format segment, self-storage units cost far more, and nobody wanted to handle such small orders by hand. Making it work at scale needed a custom web application.
We receive over 500 inbound leads every month. Ambar has become a profitable line of business and helped us break the company's previous sales record.
Natalia BelovaCEO, Ambar WarehouseService logic first, then the Laravel backend
We designed the full service logic from the user's perspective first — how an individual customer would interact with the system, what they'd need to see, and how to make the process frictionless. From there, we designed the interface and built the backend on the Laravel platform.
Integrating payments, CRM, and the WMS API
The technical scope was significant. We integrated the FIAS address database, online payment processing, CRM, SMS-based registration and authorization, and a delivery system with real-time cargo tracking. The most complex part was the WMS API integration — connecting the web app directly to the warehouse management system to handle application registration, freight status updates, payment of warehouse contracts, cargo space photo synchronization, shipping and delivery requests, and full operation history output. This fully automated the handling of individual freight within the warehouse.
What individual users can do now
The result: individual users can now manage their stored belongings, order delivery, make payments, view warehouse keeper photos of their cargo, and request loading and unloading — all through one interface. The system is also fully integrated into the client's broader IT infrastructure, automating a wide range of storage, processing, and delivery operations.
Warehouse profitability up more than 3×
A warehouse designed for large pallet owners now processes thousands of small individual orders profitably. The new business unit increased overall warehouse profitability by more than 3× and significantly reduced per-order maintenance costs.
Need a custom web application with complex backend integrations? See how we approach web application development.
What Ambar App got
- New automated revenue line launched for individual storage clients
- 3× increase in warehouse profitability from the same physical space
- Fully automated small-order processing in a 12,000 m³ facility
- Deep integrations: WMS API, CRM, online payments, delivery tracking, SMS auth
- System maintained and expanded after launch (2021)
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