The problem was clear: a large class B warehouse filled with B2B tenants had unused profitability potential. Individual customers — people wanting to store personal belongings, 1–10 pallets — had nowhere to go in the large-format segment. Self-storage units were available, but far more expensive. The gap was real, and the solution required a custom web application built from scratch.
We designed the full service logic from the user’s perspective first — how an individual customer would interact with the system, what they’d need to see, and how to make the process frictionless. From there, we designed the interface and built the backend on the Laravel platform.
The technical scope was significant. We integrated the FIAS address database, online payment processing, CRM, SMS-based registration and authorization, and a delivery system with real-time cargo tracking. The most complex part was the WMS API integration — connecting the web app directly to the warehouse management system to handle application registration, freight status updates, payment of warehouse contracts, cargo space photo synchronization, shipping and delivery requests, and full operation history output. This fully automated the handling of individual freight within the warehouse.
The result: individual users can now manage their stored belongings, order delivery, make payments, view warehouse keeper photos of their cargo, and request loading and unloading — all through one interface. The system is also fully integrated into the client’s broader IT infrastructure, automating a wide range of storage, processing, and delivery operations.
A warehouse designed for large pallet owners now processes thousands of small individual orders profitably. The new business unit increased overall warehouse profitability by more than 3× and significantly reduced per-order maintenance costs.
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