Self-storage brand from scratch: filled in 6 months, 13.9% conversion
to fill the warehouse from zero customers
conversion rate on the website
inbound inquiries a month across locations
Minisklad is a network of self-storage facilities that came to us with a newly built warehouse and zero customers: no brand, no website, no leads, and every empty unit a direct loss. The task: build a brand and a working acquisition system from scratch and fill the facility fast.
Now we have a stable digital marketing system that helps us attract new customers, quickly expand our business and fill the warehouse terminals.
Brand identity and a square-box logo
We started with brand development — visual concept, corporate identity, and logo. The logo was built around a simple square shape representing a storage box: recognizable, clean, and easy to apply across all formats.
The market gap: compact 1m³ units
Market research revealed a clear gap: no competitor was offering compact 1m³ storage units at an accessible price point — a format equally useful for tires, seasonal items, and personal belongings that don't fit standard storage sizes. We turned this into Minisklad's core USP and built all promotional materials around it.
Website, CRM, and sales training
From there, we built the website, integrated a CRM, and connected all communication channels — phone, web forms, and messengers — into a single system. We also ran sales training for the client's managers to ensure the inbound volume would actually convert.
Google Ads by storage type and intent
With the brand and infrastructure in place, we launched a full-scale Google Ads campaign targeting the most commercially relevant storage queries in the region. Campaigns were segmented by storage type and audience intent.
Full warehouse and 13.9% conversion
Within 6 months of launch, the warehouse was full. The website conversion rate reached 13.9%, and the sales team was handling over 500 inbound inquiries and calls per month. The client now has a stable, scalable marketing system to support ongoing growth and new location expansion.
Looking to launch or scale a self storage business? See how we work as a self storage marketing agency.
What Minisklad got
- New self-storage brand built from concept to launch
- Warehouse filled within 6 months of launch
- 500+ inbound inquiries/month across locations
- 13.9% website conversion rate
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