The client had a newly built warehouse but no brand, no website, and no leads. Every empty unit was a direct loss. Our job was to build everything from zero and fill the facility as fast as possible.
We started with brand development — visual concept, corporate identity, and logo. The logo was built around a simple square shape representing a storage box: recognizable, clean, and easy to apply across all formats.
Market research revealed a clear gap: no competitor was offering compact 1m³ storage units at an accessible price point — a format equally useful for tires, seasonal items, and personal belongings that don’t fit standard storage sizes. We turned this into Minisklad’s core USP and built all promotional materials around it.
From there, we built the website, integrated a CRM, and connected all communication channels — phone, web forms, and messengers — into a single system. We also ran sales training for the client’s managers to ensure the inbound volume would actually convert.
With the brand and infrastructure in place, we launched a full-scale Google Ads campaign targeting the most commercially relevant storage queries in the region. Campaigns were segmented by storage type and audience intent.
Within 6 months of launch, the warehouse was full. The website conversion rate reached 13.9%, and the sales team was handling over 500 inbound inquiries and calls per month. The client now has a stable, scalable marketing system to support ongoing growth and new location expansion.
Looking to launch or scale a self-storage business? See how we approach self-storage marketing.
