Self-storage marketing: from burned budget to 700+ monthly leads
inquiries a month, up from about 60
terminals at target occupancy within 12 months
annual sales growth, held for five years
brand awareness in the first year
Safe Space is a subsidiary of Larger Box, a European self-storage operator, running four terminals. It came to us in 2015 after a previous agency had burned through its entire advertising budget with nothing to show for it; the goal was to fill the terminals and build the brand for the long term in a competitive market. We have worked with Safe Space ever since.
We … have been working with Uwindi since 2015. We have filled all of our storage terminals and multiplied the profits of our business.
Anton MikhailovCEO at Safe SpaceStrategy first, then a multi-landing website
We started with a full marketing strategy and market analysis — identifying the target audience's real pain points and mapping out how to outposition competitors. From there, we built a corporate website with multi-landing functionality powered by the Uwindi app. Content on the landing pages changed dynamically based on what a visitor was actually searching for — someone searching "winter storage for belongings" would land on a page tailored specifically to that need.
Brand identity and a commercial shoot
Alongside the website, we developed Safe Space's full brand identity: logo, visual concept, outdoor advertising design, and vehicle branding. We also organized a full-scale commercial shoot — film crew, professional actors, and post-production — followed by a model photo shoot inside the warehouse. The content quality mattered as much as the targeting.
Connecting CRM and all lead channels
On the technical side, we integrated CRM, automated the sales pipeline, and connected all communication channels — website forms, phone, and messengers — into a single interface. Managers stopped losing leads to manual data entry.
Five audience segments in Google Ads
For advertising, we identified five core audience segments: tire storage, bicycle storage, repairs, moving, and business storage. We built separate Google Ads campaigns for each segment with precise targeting, A/B tested value propositions using the Uwindi app, and set up full call tracking and analytics. We also provided ongoing 24/7 technical support with DDoS and virus protection.
From 60 to 700+ monthly inquiries
Within 12 months, all four terminals were full. Monthly inquiries grew from roughly 60 to over 700 across the network. Sales grew 35% year over year — and held that growth for five consecutive years.
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What Safe Space got
- All 4 terminals reached target occupancy within 12 months
- Monthly inquiries grew from ~60 to 700+ across the network (+1,070%)
- 35% annual sales growth sustained over 5 years
- 5× growth in brand awareness within the first year
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