Self-storage brand from idea to market leader: 500+ leads/month

Client

Ambar

Industry

Self-storage

What we did

Website development, Web applications, Brand identity design, SEO and AI search, Paid ads

500+

inbound leads a month, up from about 80

3×

unit profitability within 12 months

4,000+

active users on monthly subscriptions

1 year

to market leader in its segment

The client

Ambar is the self-storage company of Kosmos Logistic. It started as an idea, not a business: the group's large B2B warehouses were full, while self-storage for individuals and small entrepreneurs was untapped and could raise profitability from the same space. We developed the concept with the client and built the brand and the business from zero.

We receive over 500 inbound leads every month. Ambar has become a profitable line of business and helped us break the company's previous sales record.

Natalia BelovaCEO, Ambar Warehouse

Name, logo and brand positioning

First came the brand: visual identity, name, logo, and the core positioning — a self-storage concept built around accessibility, convenience, and trust for individual customers. We developed promotional videos and staged photo content with professional actors to give the brand a polished, credible presence from day one.

Website, CRM and lead tracking

We then built the website, integrated CRM, and connected the Uwindi app for lead and call tracking, multi-landing, and A/B testing of offers across different audience segments. This infrastructure allowed us to optimize performance continuously as traffic scaled.

Staged photo and video shooting with professional actors.

Ads, SEO and the warehouse app

With the brand and acquisition system in place, we launched large-scale Google Ads campaigns and SEO promotion in parallel. We also developed a custom web application for managing warehouse processes — delivery orders, automatic payments, and online storage management via personal accounts. That project is documented separately in the Ambar App case study.

Ambar growth charts: revenue, net profit and capital — How has revenue changed since our cooperation (data is taken from a public source).

Over 500 leads a month

Today, Ambar generates over 500 inbound leads, calls, and registrations per month. Unit profitability tripled within 12 months. The platform has over 4,000 active paying users. The business broke the parent company's previous sales record within its first year — and continues to grow.