The project started with an idea rather than a business. The existing warehouse facilities were full of B2B tenants — but the self-storage market for individuals and small entrepreneurs offered a clear opportunity to increase profitability from the same physical space. We developed the concept together with the client and built everything from zero.
First came the brand: visual identity, name, logo, and the core positioning — a self-storage concept built around accessibility, convenience, and trust for individual customers. We developed promotional videos and staged photo content with professional actors to give the brand a polished, credible presence from day one.
We then built the website, integrated CRM, and connected the Uwindi app for lead and call tracking, multi-landing, and A/B testing of offers across different audience segments. This infrastructure allowed us to optimize performance continuously as traffic scaled.
With the brand and acquisition system in place, we launched large-scale Google Ads campaigns and SEO promotion in parallel. We also developed a custom web application for managing warehouse processes — delivery orders, automatic payments, and online storage management via personal accounts. That project is documented separately in the Ambar App case study.
Today, Ambar generates over 500 inbound leads, calls, and registrations per month. Unit profitability tripled within 12 months. The platform has over 4,000 active paying users. The business broke the parent company’s previous sales record within its first year — and continues to grow.
Looking to launch a self-storage brand or fill existing units faster? See how we approach self-storage marketing.
