The FNPR Clinic came to us with a tight brief: a landing page for dental implant services, built from scratch in two weeks, with no existing design assets to work from. The clinic serves over 50,000 patients annually and needed a page that matched that level of institutional credibility.
We ran the project across three parallel tracks to hit the deadline. On the design side, we conducted rapid user research with existing dental patients, developed a clean medical design language, and built a comprehensive UI kit with 45+ reusable components — designed from the start to scale across other service pages. Custom medical icons and infographics were created to support content clarity.
For content, we worked directly with the clinic’s dental specialists to ensure accuracy across procedure explanations, pricing tables with financing options, and doctor profile pages with credentials. Before/after galleries and video testimonials were integrated with full patient consent.
Technically, the page was built responsive across all devices, with fast-loading image optimization, a custom appointment scheduling system, compliant form handling, and CRM integration. The final structure covered 18 sections — from a conversion-focused hero with trust indicators through treatment timelines, implant type comparisons, equipment showcases, FAQ, and a booking system with follow-up protocol.
For advertising, we researched 2,500+ relevant keywords and built 15 targeted PPC ad groups with full conversion tracking, retargeting pixels, and analytics integration.
The page launched on time. Within the first month of the test advertising campaign, the clinic saw a significant increase in appointment requests for dental implant services. The UI kit and page structure were subsequently adopted as a template for other departments across the clinic.
Need a high-converting landing page for a medical practice or clinic? See how we approach website and landing page development.
