IT consulting brand identity: full visual system for Rabbit Tech

Logo, packaging, apparel and brand templates

The project covered every layer of visual communication: color palette, logo design, typography system, custom patterns, packaging design, apparel and accessory design, branded document templates (letterheads, invoices, presentations), and a custom illustration and icon set for their website.

Logo scaling and color specifications

The logo was designed to work across all scales and formats — from a business card to a billboard — while clearly communicating the company's analytical and technical focus. The color system was built for consistency across print and digital, with full Pantone, RGB, and CMYK specifications.

The brand book as source of truth

All assets were delivered production-ready, along with a comprehensive brand book covering: color usage guidelines, logo placement and variation rules, typography specifications, packaging guidelines, and illustration usage. The brand book serves as the single source of truth for all future design work.

A modern identity for enterprise clients

The result: a sharp, modern corporate identity that presents Rabbit Tech at the level their enterprise clients expect — and that their CEO described as something that "could go to a fashion show."

Building a B2B brand that needs to earn enterprise trust? See how we approach brand identity design.