Your website already gets visitors — from Google Maps, referrals, and direct search. If the site converts below a typical B2B benchmark, part of those visitors leave without contacting you. Enter your numbers to estimate how much profit that costs you every month.
What This Calculator Does
This calculator shows you where your funnel is actually broken — even if you spend nothing on ads.
Enter your monthly visitors, leads, qualified leads, and customers, and the tool will:
- Compare each step of your funnel to realistic benchmarks for B2B services, SaaS, e‑commerce, and other industries.
- Highlight the weakest conversion stage (visitors → leads, leads → qualified, or qualified → customers).
- Translate that weak spot into lost revenue potential from traffic you already have.
Why It Matters Even Without Ads
If your website and funnel can’t convert existing visitors, every new marketing activity just pours more water into a leaking bucket. Before you invest in ads, SEO, or campaigns, you need to know:
- Do you have a website conversion problem — people visit but don’t inquire?
- Do you have a lead quality problem — lots of leads, few that truly fit your ICP?
- Do you have a sales problem — good leads, but they don’t become customers?
This calculator cuts through guesses and opinions and shows which stage is actually costing you the most money right now.
How It Works
- Visitors – people coming to your website from any source (Google Maps, search, referrals, direct).
- Leads Generated – form fills, email inquiries, phone calls, chat requests.
- Qualified Leads – contacts who match your ideal customer profile and have real buying intent.
- Customers – closed deals, paying clients.
Based on your inputs, the tool compares your funnel against realistic conversion ranges for your type of business and flags the stage that’s underperforming. You’ll see where your funnel is healthy, where it’s leaking, and how much revenue that leak represents on a monthly and yearly basis.
What You’ll Get Out of It
- A clear bottleneck – one specific stage to fix first, instead of trying to optimize everything at once.
- Context, not vanity metrics – how your numbers stack up against what similar businesses actually achieve.
- Actionable next steps – if it’s a website issue, you’ll focus on messaging, structure, and CTAs; if it’s lead quality, you’ll adjust targeting and qualification; if it’s sales, you’ll improve follow‑up, offers, and process.
No fluff, no long reports, no generic advice. Just a simple way to see where your funnel is leaking revenue from the visitors you already have — so you know exactly what to fix next.
Once you know what you’re losing, check how much you can afford to pay for a lead with our Unit Economics Calculator.