BNK: a landing page and search ads for a cast-iron drainage pipe maker, with sales from the first month
~$900K
pipeline in the first month
<$10K
ad budget
Month 1
first sales
The client
BNK makes SML hubless cast-iron drainage systems: pipes, fittings, clamps and adapters. It has four production sites of its own, and it has made SML drainage for more than ten years. It supplies building projects.
A landing page built for the way a building engineer buys
- A price list and the product catalog in exchange for an email.
- A free technical consultation with an engineer, and a factory tour.
- The full product range with its specs, and the system’s certified advantages (fire class A1, EN 877 and EN 14366 tests).
- The projects it has supplied.
Search ads and analytics
Search ads brought in buyers who were searching for SML pipe. Analytics traced every request to its source.
What BNK got
- Sales from the first month.
- About $900K in the pipeline in the first month, on an ad budget under $10K. We had access to the client’s CRM. The figures are converted at the rate of the time.
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