How Much Does a Website Redesign Cost in 2026?

A website redesign costs from about $3,800 for a site of up to five core pages to $7,500 and more for an established B2B site, and $10,000+ for a platform, portal or store. The real number depends on the size of the site, how much content moves, the integrations, and whether you need a redesign at all. Here is how we price it, and when we advise against it.

Website redesign cost in 2026 at a glance

The site	What the redesign includes	Our price	Timeline
Up to five core pages	Proven components, key pages edited from your materials, forms, analytics, redirects	$3,800 (or $2,000 to start and six monthly payments of $300)	3–4 weeks
An established B2B site: more than five pages, several services, a repositioning	Three design concepts, a custom design system across every template, forms, analytics and CRM as scoped	from $7,500	8–10 weeks
A web app, portal, marketplace or store	Custom functionality, account areas, integrations and payments as scoped	$10,000+	10+ weeks

Every plan includes an audit first, custom design, development for desktop and mobile, redirects, testing and launch, an admin walkthrough, a free first month of support and a 1-year limited warranty. (Source: our website redesign service.)

What affects website redesign cost

The number of pages and templates. A five-page site and a site of 15–20 pages with internal landing pages are different projects; very simple pages cost less than custom ones.
Content migration. Moving pages, products and posts takes work. A catalog of several thousand items or a blog of several hundred posts changes the scope, and we see it at the start.
Redirects. Every old URL needs a new home, or you lose the search traffic you already have.
Integrations. Reconnecting your CRM, forms, analytics, booking or payments to the new site.
Design depth. Edits within proven components, or a custom design system with several concepts.
Development. Filters, calculators, account areas and other custom functionality.

Why a redesign can cost more than a new site

A new site starts empty. A redesign carries your history: content to migrate, URLs to redirect, integrations to reconnect. It adds cost, though not dramatically, because it’s basic hygiene built into every project. Surprises are rare: the volume is usually visible at once, and estimating it is the agency’s job, not the client’s.

Average website redesign cost: what to expect from agencies

Prices vary a lot between freelancers, small studios and large agencies. What matters more than the average is what’s included. Before comparing quotes, check that each one covers:

an audit of the current site and its search traffic;
a redirect map from every old URL;
content migration, and who writes or edits new content;
integrations and form tracking;
testing on desktop and mobile;
support after launch and a warranty.

A low quote that leaves out redirects or migration usually costs more later.

When a redesign isn’t worth it

If your design is already good enough, a full redesign can be the wrong spend. Small design edits, a better interface and usability fixes are often enough. Design itself doesn’t bring requests. It has to be readable and frame the content, and help that content reach the visitor and turn them into a request. Content comes first; design frames it.

A full redesign makes sense when:

the site doesn’t say what you do or for whom;
it’s slow or breaks on a phone;
you’ve changed positioning, services or markets;
the platform is so dated that every change is expensive.

Fixes beat a redesign when:

the foundation is sound and one or two pages underperform;
requests drop because of a broken form or slow pages, not the look.

A cautionary case: a light-industrial company rebuilt a converting site to make it prettier. Conversion fell almost three times, sales fell with it, and everything had to be put back.

Website redesign pricing: why per-page math doesn’t work

You’ll see website redesign pricing quoted «per page». It rarely matches reality. A 20-page site can hold ten internal landing pages with custom design, or twenty simple text pages; the website size in pages says little about the work. What costs vary on:

design complexity: how many unique templates and custom sections;
content: who writes, edits and migrates it;
functionality: catalogs, filters, calculators, account areas;
integrations: CRM, forms, booking, payments, ERP.

That’s why we quote after an audit, and why the total project cost is fixed in writing before you pay.

Hidden costs of a website redesign

Ask about these before you sign, whoever builds your site:

Content and copywriting. New pages need text. Is it in the quote, or on you?
Photos and video. Stock, a shoot, or your existing material.
Migration. Products, posts, documents, users.
Redirects and SEO. If they’re missing, the lost traffic costs more than the redesign.
Integrations. Reconnecting forms, CRM and analytics, and testing them.
Hosting, maintenance and support after launch: a monthly cost, not a one-time one.
Licenses: themes, plugins, fonts, paid tools.

What a professional website redesign includes

A professional website redesign is more than a new look:

an audit of the current site, its analytics and its search traffic;
business goals and the visitor’s path to a request;
user experience and information structure;
responsive design for desktop and mobile;
design and development in a content management system you can edit (a modern headless CMS or WordPress);
forms, analytics and integrations;
redirects, testing and launch;
training and support.

Agency, freelancer or website builder?

Website builders (Wix, Squarespace) cost the least to start and suit a small business website you’ll manage yourself. Migrating away later is the hidden cost.
Freelancers can be a good fit for a simple redesign with a clear brief. Check who covers SEO, redirects and support.
Design agencies cost more but bring strategy, design, development and SEO as one team. That matters most for B2B sites where the website has to bring requests.

How often should you redesign your website?

There’s no fixed cycle. Redesign your website when the signals say so: the site no longer explains what you do, conversions fall, it’s slow or breaks on a phone, or your business has changed. Between redesigns, small improvements usually beat a full rebuild.

How to keep SEO through a redesign

A redesign that ignores SEO can cost more than the project itself in lost traffic. The essentials: crawl the old site, map every URL to its new address with 301 redirects, keep the content that ranks, check titles and structured data, and watch Search Console after launch. Full checklist: how to redesign a website without losing SEO.

How to get an accurate website redesign quote

Send the agency your current site, the pages and features you want to keep, the integrations you use, and what isn’t working. A request for proposal helps: website redesign RFP template. We start with an audit and fix the price in writing before you pay anything.

Frequently asked questions