How Much Does a Landing Page Cost in 2026?

Updated September 21, 2026. Third-party prices checked September 2026.

In the US, a landing page costs $0 upfront plus $22–$99 a month on a DIY builder, about $300–$1,500 from a freelancer, $1,125–$5,000+ per page from an agency, and $3,500–$10,000+ for a custom build with integrations and testing. Two things move the price most: template vs. custom design, and how much strategy, copywriting, tracking and CRM work is included. Many quotes leave some of those out.

Below: what each price buys, which costs recur, how to size the budget to your ad spend, and red flags in quotes. Every third-party number links to its source.

Landing page cost at a glance (2026)

For context, Clutch reports that web design companies charge around $100–$149 an hour, and that most web design projects reviewed on its platform cost less than $10,000.

What drives the cost of a landing page

Quotes of $600 and $4,000 for “a landing page” usually describe two different jobs. These line items explain most of the gap:

• Strategy and copy. Who defines the offer, the audience and the argument? Agencies often price copy separately: WebFX, a large US agency, lists copywriting as “By Quote” on every landing page tier. For the section that matters most, see how to write a hero section that converts.
• Template vs. custom design. The same agency charges $1,125 per page for a page built from one of 11 templates on its own platform, and $3,000 per page for a fully custom design on your WordPress or Shopify site.
• Platform. A builder, your own CMS or custom code. This decides your monthly fees, and whether the page keeps working if you stop paying a vendor.
• Integrations. Booking calendars, calculators, multi-step forms and custom CRM work are often quoted separately. Basic CRM-connected forms vary: the agency above includes them in every tier, while others, Uwindi included, quote CRM integration separately. Ask.
• Tracking. GA4, Google Tag Manager, Google Ads conversion tracking and call tracking. Without them, you can’t tell which campaign produced a lead.
• Pages and variants. One page per service, location or audience multiplies the cost. The same agency prices a two-variation package at $1,875, against $1,125 for a single page.
• Speed, mobile QA and accessibility. In Unbounce’s 2024 benchmark data, mobile drives nearly 5× more visitors than desktop. A slow mobile page wastes most of the traffic you pay for.
• Revisions and deadlines. Revision rounds should be fixed in the quote. Rush timelines cost more.

Landing page design and development cost: what each price buys

Most quotes for “landing page design” cover both the design and the development (the build): layout, mobile version, forms and publishing. The parts most often left out or priced separately are copywriting, advanced tracking and custom integrations. Compare quotes by full scope, not by the word “design”.

$0 upfront plus $22–$99 a month: a DIY builder

You get templates, a drag-and-drop editor, hosting and basic forms. You supply the offer, the copy, the images and the tracking setup. The page lives on the vendor’s platform for as long as you pay the subscription.

$300–$1,500: a freelancer

This usually means a template or light custom design, built on a builder or your CMS from copy you provide. Quality varies widely. For comparison, Clutch lists $25–$49 an hour for web designers on its platform who build on Wix, WordPress, Squarespace, Webflow or Shopify. At the low end, expect little help with strategy, tracking or integrations.

$1,125–$5,000+: an agency page

At the low end are template-based pages on the agency’s own platform, delivered in about two weeks, like the $1,125 tier above. That tier includes conversion strategy and CRM-connected forms, but copywriting is quoted separately. In the middle are conversion-focused pages with strategy, copy, custom design, tracking and ad alignment, which Brand House prices at $2,500–$3,500+. At the top are fully custom pages on your own CMS, such as the $3,000 tier above, which takes 6–8 weeks.

$3,500–$10,000+: a custom build

This tier adds custom functionality, complex integrations, several page variants and structured A/B testing. It usually makes sense for companies with significant ad spend, several buyer segments, or a sales process that runs through a CRM.

One-time vs. ongoing costs

The build is a one-time cost. On a builder, the subscription is the first recurring one. Entry plans as of September 2026, monthly billing (per-month price with annual billing in parentheses):

• Unbounce: Starter $29 ($22), capped at 5 pages and 500 visitors a month; Build $99 ($74)
• Leadpages: Grow $99 ($79), with no traffic cap and A/B testing included
• Instapage: Create $99 ($79), up to 15,000 unique visitors a month
• Landingi: Build $24 a month billed annually, capped at 10 pages and 2,000 visits a month
• Swipe Pages: Startup $39 ($29), up to 20,000 visits a month

Other recurring costs:

• A/B testing. On most builders it requires a higher plan: Unbounce’s Experiment plan is $149 a month ($112 billed annually), Instapage’s Optimize plan is $199 ($159), Landingi’s Optimize plan is $119 a month billed annually, and Swipe Pages starts it on its $89 Marketer plan ($69). Leadpages is the exception: its $99 Grow plan ($79 billed annually) already includes A/B testing.
• Hosting and site care. A page on your own website adds no per-page subscription. It runs on the hosting and maintenance you already pay for.
• Changes and optimization. Someone has to update headlines, swap offers, fix broken forms and read the data.
• Ad spend. For most paid campaigns, this is the largest recurring cost by far. It’s also why the page matters.

First-year cost, added up

• DIY on a full-featured plan: $888–$1,188 in subscription fees alone ($74–$99 a month × 12), plus your time on copy and tracking.
• Freelancer page on a builder: $300–$1,500 for the build plus $888–$1,188 for the plan, or about $1,200–$2,700 in year one.
• Agency page on your own site: about $1,500–$5,000+ once, with no builder subscription on top of your existing hosting and site care. Brand House starts WordPress landing pages at $1,500. The $1,125 template tier above costs less, but it runs on the agency’s own platform.

Watch the traffic caps. At the 2026 average search-ad cost per click of $5.42 (Google and Microsoft Ads), reported by LocaliQ, a $5,000 monthly budget buys about 920 clicks a month. That’s nearly double the 500 visitors Unbounce’s Starter plan allows.

Size the page budget to your ad spend

A better page is worth more the more you spend on clicks. Here is a worked example using LocaliQ’s 2026 search-ad averages across all industries: $5.42 cost per click, an 8.18% conversion rate and $66.69 cost per lead.

1. $5,000 a month buys about 920 clicks. At 8.18%, that’s about 75 leads at roughly $66 each.
2. If a stronger page lifts conversion to 10% on the same clicks, you get about 92 leads, and cost per lead falls to about $54.
3. Buying those 17 extra leads with ads at $66.69 each would cost about $1,130 a month. At that rate, a $3,000 page would cover its cost in under three months, but only if it actually delivers that lift.
4. Run the same math on $1,000 a month in ads and the lift is worth about a fifth as much, so paying back the same page takes more than a year.

This is arithmetic, not a forecast: the 10% lift is an assumption. To plug in your traffic and deal size, use our lost website profit calculator.

Landing page vs. a full website

A standalone landing page is the right buy when you have one offer, one audience and paid traffic ready to send to it. It’s the wrong buy when:

• your main website is outdated or slow, and buyers will check it before they call
• you need pages for several services or locations, since each one needs its own page
• you’re paying a builder subscription every month to work around a site you can’t edit

In that situation, compare the standalone quote with the cost of fixing the foundation. Uwindi’s $3,800 Business Website covers up to 5 core pages, with forms, analytics and technical SEO foundations. Once the site is built, additional campaign landing pages start at $750 each, inside the same design system. Smaller local service businesses with a simple offer that prefer one monthly fee can look at the Managed Website Plan: $350 a month with hosting and care included, on Uwindi’s proven framework rather than a custom design. It isn’t meant for complex B2B positioning or sites built around a large paid-acquisition program.

B2B landing pages: what to budget for

B2B pages cost more for reasons you can’t see in the design. Leads are more expensive, and a form fill is only the start of the sales process. In LocaliQ’s 2026 data, Business Services averages a $5.87 cost per click, a 4.85% conversion rate and a $93.69 cost per lead, against $66.69 across all industries. Unbounce’s 2024 benchmark puts the median conversion rate for commercial and professional services pages at 6.1%. Paid search traffic to those pages converts at 7.8%, and paid social traffic at 4.4%. Across all industries, the median is 6.6% (Q4 2024 data). Budget for these items:

• CRM integration. Leads should reach HubSpot, Salesforce or your CRM with their source attached, not sit in a shared inbox. On the Motic US launch, leads flowed into Salesforce and Mailchimp, and conversion rates grew 3× across the landing pages during the campaign.
• Qualification fields. A few well-chosen questions trade raw lead volume for leads your sales team wants. Ariz Media’s paid-traffic page uses a qualification form connected to the CRM. The case reports more relevant leads and a sales cycle shortened by more than 2×.
• Tracking that survives a long sales cycle. Set up GA4, Google Ads conversions and call tracking. Import closed deals back into Google Ads as offline conversions, so bidding optimizes for revenue rather than form fills.
• Page speed. For ECA, a staffing and executive search firm serving private equity, two new landing pages scored 100/100 on Google PageSpeed. Put hosting and performance work in the budget from the start.
• Proof for a buying committee. Include case results, specifications, process, pricing context and FAQs. In the same 2024 data, professional services pages converted best at 275–745 words, which is enough to answer objections without writing an essay.

For industry examples, see how accounting firms, HVAC companies and roofing contractors structure landing pages that capture leads.

How much should you pay for a landing page?

If the page will get paid traffic and needs strategy, copy, design, development and tracking, Brand House puts a realistic small-business budget at $1,500–$3,500. Spend less only if you already have tested copy and tracking. Expect more if the page needs CRM integration, several variants or A/B testing. Before comparing quotes, decide the goal and traffic source, who writes the copy, and where the page will live. Then ask every provider:

1. Who writes the copy, and is it included in the price?
2. What platform is the page built on, who hosts it, and do I keep it if we stop working together?
3. Which tracking is set up and tested before launch: GA4, ad conversions, call tracking?
4. Where do form leads go, and is the CRM connection included?
5. How many revision rounds are included, and what does an extra round cost?
6. What happens after launch? Who makes changes, and at what rate?
7. Can I see live pages you’ve built and the results they produced?

Red flags in landing page quotes

• A single price with no written scope: nothing about copy, tracking, integrations or revisions.
• Guaranteed conversion rates, lead counts or rankings. Nobody controls those.
• A page that lives only on the provider’s platform, with no export and no clear answer on who owns it.
• A template sold as “custom design.”
• No questions about your offer, customers or ad campaigns before the quote arrives.
• Conversion tracking described as “you can add it later.”

What Uwindi charges for landing pages

Uwindi has delivered 120+ projects since 2015 and has 50+ client reviews across Clutch and Google, rated 5.0 on both. It builds landing pages as one part of a client’s sales system, alongside the website, ads and tracking, so the price depends on what already exists. Current pricing:

• Landing page for your current site, a new brand or a new market: quoted as a separate project, because the scope ranges from one page to brand, page and ads together. Most of these quotes land inside the agency range above; where exactly depends on copy, integrations and whether ads are part of the scope. Past projects took from two weeks (a single dental implant landing page) to five weeks (brand, landing page and live ads for Logistic Declarant, below).
• Additional campaign landing page on a site we built and maintain: from $750. A dedicated, conversion-focused page built within your site’s existing design system. Custom functionality such as CRM integrations, calculators, filters or advanced forms is quoted separately. Copywriting isn’t included by default: the page is built from your approved content, and copy can be quoted with it. Site changes run through an active Care plan: $150 a month for Care, or $250 a month for Care Plus, which is recommended for sites running active ad campaigns.
• Business Website: $3,800 fixed ($2,000 to start, then six monthly payments of $300) for up to 5 core pages on WordPress, delivered in 3–4 weeks once content, brand assets and access are in. Ownership transfers to you after the final payment, with no buyout fee. Website Care is billed separately from launch. Positioning, full copywriting, keyword strategy, and CRO research and A/B testing are separate scope.
• Custom Growth Website: from $7,500, taking 8–10 weeks. This is for custom funnels, advanced forms and CRM integration, and multi-service or multi-location structures.
• Google Ads management: from $1,000 a month, with a recommended ad spend of $2,000–$5,000 a month paid directly to the ad platforms. Landing page design and development aren’t part of ads management and are quoted as a separate project.

For Logistic Declarant, a customs brokerage, Uwindi delivered a new brand, a landing page built for paid traffic, and live search and display campaigns in five weeks. The first week of advertising brought in over a dozen inquiries, and the published case reports 180+ inbound calls and inquiries a month with a 3× return on ad spend.

We don’t guarantee rankings, traffic, conversion rates or lead volume, and no one can honestly promise them. To see packages, timelines and examples, visit our website and landing page development page.

Landing page cost FAQ

How much does a landing page cost per month?

Entry builder plans cost $22–$99 a month as of September 2026. Plans with A/B testing run about $69–$199 a month, depending on the vendor and billing. A page on your own site adds no per-page fee beyond hosting and site care.

How long does it take to build a landing page?

A builder page can go live within days if the copy is ready. Published agency packages quote about two weeks for a template page and 6–8 weeks for a fully custom one. Uwindi launched a dental implant landing page under a two-week deadline. Most delays come from content and approvals, not the build.

Should I hire a freelancer or an agency?

A freelancer ($300–$1,500) fits when you already have tested copy and need one page built. An agency ($1,125–$5,000+) fits when the page is part of a paid campaign and needs copy, tracking, CRM integration and someone accountable after launch.

Is a landing page builder enough?

Yes, for testing an offer on modest traffic, if you can write the copy and set up tracking yourself. Check the traffic caps on entry plans (Unbounce Starter allows 500 visitors a month), and remember that the page goes offline when the subscription ends.

Can I build a landing page for free?

Only for a trial period on the builders above. Unbounce, Instapage, Landingi and Swipe Pages each offer a 14-day free trial, and Leadpages a 7-day one. After that, you need a paid plan to keep the page live. A page added to a website you already pay for has no extra software cost, but the copy, build and tracking still take someone’s time.

Is $1,000 a good price for a landing page?

It’s in the upper part of the freelancer range and just below the $1,125 template tier a large US agency publishes. That’s fair for a template-based page when you supply the copy. It’s low for custom design, copywriting, tracking and CRM integration together, so ask exactly what’s excluded.

Do I need a separate landing page for Google Ads?

Not necessarily. An existing service page can work if it matches the search, has one clear action and loads fast. A dedicated page pays off when the ad promises a specific offer that your site doesn’t present on a single page. If the page doesn’t convert, better ads won’t fix it. With Google Ads management, Uwindi can audit your current page and recommend changes; a new dedicated page is quoted as a separate project.